Our Winter 2019 workshop is currently sold out. Please contact us to learn about our training options.
Have you been charged with developing a community business plan but don't know where to start or how to structure it successfully?
Is your community overwhelmed and under-resourced but you are struggling with how to secure the investment you need to be successful?
Is your finance team or executive sponsors asking for community ROI but you are unsure of how to give them something they will believe?
We understand the critical challenges you face and have the strategic tools to ensure you succeed.
The Community Roundtable’s Strategic Community Workshop: Community Strategy, ROI, and Business Case is designed for community program owners and business analysts who need to make the case for investment and support.
This course provides proven frameworks, models, and examples that can be used immediately to create the assets you need to tell your community story in a way that is compelling and relevant to executive stakeholders.
WHAT YOU’LL LEARN
This is an advanced course for community program owners who want to walk away with tangible success markers for their programs. We'll explore:
- How to frame community management strategically
- Elements of a community business case
- Frameworks to help define and communicate your community strategy and roadmap
- How to calculate community ROI
Upon completion of this course, you will have working drafts of the core community assets that will help you gain executive support, educate stakeholders and secure budget for your program:
- A business case for your community
- A community roadmap for your community
- An ROI model for your community
COURSE FORMAT
This course is delivered in six, one-hour sessions, accompanied by homework and a shared space to learn-out-loud with other course participants. Each session includes an expert-led lesson, interactive discussion, and homework.
SCHEDULE
The Winter 2019 Session begins on January 24th, 2019. Each class meets from 12pm-1pm ET on six consectuive Thursdays.
Instructors
All of our courses are taught by community management experts from TheCR.
Rachel Happe
Co-Founder and Principal
AGENDA
This course will give you the information and tools you need to build a community business case, backed up with financial justification and concrete plans.
Each session includes a presentation, group discussion, and homework, all of which can be discussed in a facilitated, online space with other course participants.
- Community Management Fundamentals
- Defining Shared Purpose and Shared Value
- Identifying Key Behaviors
- Community ROI
- Developing a roadmap
- Developing a Community Business Plan and Narrative
ENROLLMENT
Our Winter 2019 workshop is currently sold out. Please contact us to learn about our training options.
WHO IS THIS COURSE FOR?
This is an advanced course for community managers, community program owners, business analysts. If you are charged with the management, growth, and success of an online community this course will help you succeed.
Expect to walk away with tangible assets to prove the strategic worth of your community program.
FAQs
When can I take this course?
The Winter Session of this course kicks off on January 24th, 2019, and will take place on five subsequent Thursdays. If you'd like to book this course for your team or organization at a different time, or in person, please contact us.
What if this course isn't helpful?
We offer a full money-back guarantee on all our products and services - but have never had to honor it. If you're unhappy we'll make it right.
How do I know this course is right for me?
This course is designed specifically for community program owners, and business analysts. However, the models and frameworks covered in this course will help any community manager hone their business case, strategy, and ROI.
Can I miss a week?
Yes. All live sessions will be captured and archived for participants, and you can catch up on your own time. That being said you'll definitely get the most out of the course if you can attend the live discussions and take part in the group learning.
How much of a commitment are you talking about?
Each live session is one hour, and each homework assignment will take between 30-90 minutes to complete. You may also want to spend extra time interacting with our team and your fellow classmates online. It seems like a big commitment but remember: at the end of the six-week session you'll have a working draft of a business case, a strategic roadmap and an ROI model for your community.
Should my whole team enroll?
Honestly, probably not. This course is specifically geared toward community program owners and business analysts. We offer other options for new and advanced community professionals here.
Where else can I get this strategic information?
We do offer this type of training as an advisory deliverable as part of our Accelerator program for community teams, and community-minded organization. This course is a more cost-effective way to build out these strategic assets for small teams or agile organizations.
