Don't reinvent the community wheel.
41 (plus a few extra) community leaders share their ideas and expertise in the two editions of The Community Manager Handbook.
We first published The Community Manager Handbook in Spring 2015. Pre-TikTok. Pre-Ted Lasso. Pre-COVID-19.
The community world has changed a lot since then. Community technology vendors have come and gone or merged. People just starting their community careers seven years ago now hold an amazing array of leadership positions at incredible global communities. One thing that hasn't changed is our mission: The Community Roundtable was established to document, research, and define what it means to be a professional community manager.
Our hope is that The NEW Community Manager Handbook provides ideas and inspiration for your community work, and challenges you to try something new. The 2022 edition doesn't replace the 2015 one; instead, it adds new voices to the global community conversation.
Online Community Case Studies
Community Case Study: Heifer International
Using Gamification to Increase Engagement Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income. To celebrate their 75th anniversary, they […]
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Community Case Study: Humana, Inc.
Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as promoting value-based care through providers. Historically, internal communications were […]
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Community Case Study: Newark element14
Using ROI to Gain Executive Support Shared by Dianne Kibbey, Global Head of Community and Social Media Element14 is an online community of over half a million engineers, makers, educators and students where members can connect, learn, create, and inspire. The element14 team sought to provide tangible ROI to help executives understand the financial value the […]
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Community Case Study: Mimecast
Nurturing Super Users to Cultivate Success The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community. Learn how they nurture these super users to cultivate customer success. Download the case study: More Case Studies: Want more community management resources like this? […]
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Community Case Study: Improving Community Sentiment
Taking a Community from Hostile to Happy When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest barriers to success and value. What’s not always clear is this: you CAN create the community environment you want. The Community Roundtable collaborated with a […]
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Community Case Study: Carbon Black
Harnessing the Super Power of Community Advocates With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way to recognize and reward their most dedicated advocates in a way that would both show the value of their contribution and also benefit the wider […]
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Community Case Study: Aetna
Ensuring Consistent Brand Voice through Community Governance A community management case study from Tara Autrey, Senior Project Manager, Aetna. Download the Case Study: More Case Studies: Want more community management resources like this? Sign up for our monthly community management newsletter. Subscribe now
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Community Case Study: Autodesk
Getting the New Member Experience Right A community case study from Camilo Lemos, Community Manager at Autodesk. Download the Case Study Now: More Case Studies: Want more community management resources like this? Sign up for our monthly community management newsletter. Subscribe now
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