Using Gamification to Increase Engagement
Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income.
To celebrate their 75th anniversary, they launched a points and status gamification feature within their digital workplace. Over 1,100 global employees were encouraged to:
- INTERACT with the community platform by updating their profile information and adding a photo.
- LEARN about the features and functionalities of the digital workplace.
- COLLABORATE and share information across global teams.
- INSPIRE each other to live the core value, “Passing on the Gift” by giving another colleague a chance to win a prize.
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