Community Case Study: Heifer International

Using Gamification to Increase Engagement

Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income.

To celebrate their 75th anniversary, they launched a points and status gamification feature within their digital workplace. Over 1,100 global employees were encouraged to:

INTERACT with the community platform by updating their profile information and adding a photo.
LEARN about the features and functionalities of the digital workplace.
COLLABORATE and share information across global teams.
INSPIRE each other to live the core value, “Passing on the Gift” by giving another colleague a chance to win a prize.

Heifer International Case Study Online Community

Download the Case Study:

Online Community Case Studies

Community Case Study: Heifer International

Using Gamification to Increase Engagement Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided […]

Community Case Study: Humana, Inc.

Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, […]

Newark element14 Case Study Cover Shadow

Community Case Study: Newark element14

Using ROI to Gain Executive Support Shared by Dianne Kibbey, Global Head of Community and Social Media Element14 is an online community of over half a million engineers, makers, educators and […]

Community Case Study: Mimecast

Nurturing Super Users to Cultivate Success The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community. […]

Community Case Study: Improving Community Sentiment

Taking a Community from Hostile to Happy When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest […]

Community Case Study: Carbon Black

Harnessing the Super Power of Community Advocates With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way […]

Community Case Study: Aetna

Ensuring Consistent Brand Voice through Community Governance A community management case study from Tara Autrey, Senior Project Manager, Aetna. Download the Case Study: More Case Studies: Want more community management […]

Community Case Study: Autodesk

Getting the New Member Experience Right A community case study from Camilo Lemos, Community Manager at Autodesk. Download the Case Study Now: More Case Studies: Want more community management resources like […]