The State of Community Management 2013

The Value of Community Management

The State of Community Management is TheCR’s groundbreaking research platform that focuses on the standards, trends and opportunities for the business of community management. The SOCM 2013 builds on previous qualitative research to offer a quantitative look at how community and community management functions within organizations and the value to expect from those efforts over time. We have also extended the scope of this research and instead of one large report, we published a portfolio of reports, resources, content and services targeted at enabling successful community and social business initiatives.

The two key questions that drove The State of Community Management 2013 research were:

1. What do business communities look like and what is the value of community?
2. What does community management look like and what is the value of community management?

We also extended our research this year to include more active contributions from members of TheCR Network. We want to extend our thanks to TheCR Network Research Advisory Board for their insights, advice, and contributions to this research.

This report explores the role of community managers and their impact on organizations. Findings include:

• Community managers are more experienced and less technical than is often portrayed, with an average salary of $65,778.
• Key factors, such as the amount of cross-functional interaction and size of community teams are putting a resource strain on community managers, particularly in large organizations.
• Community management practices and processes that are standardizing, with examples.
• Demystifying the myth of the 90-9-1 rule and the impact of community management on community performance.