IF THE DESKTOP BROWSER VERSION OF THE ROI CALCULATOR ISN’T WORKING FOR YOU – TRY THIS ONE!
Use this calculator to give you a glimpse into the ROI of your community, using the value of an answer as a key value. You can learn more about the rationale behind the formula in The State of Community Management 2016, or click on the image to the right to read the ROI section of the report.
The premise of the calculator is that almost any use case of community places a strong emphasis on answering questions. As such, if you can determine the value of those answers, you can capture the lion’s share of community value, and calculate ROI.
The formula is designed to be simple to use, and simple to explain to stakeholders – but like any ROI model, it is best used as a piece of strategy development and discussion, not just as an output.
The calculator is also available as a one-page ROI worksheet. Click here to download it.
