The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • Who we are
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
      • TheCR Awards 2020
      • TheCR Awards 2019
      • TheCR Awards 2018
      • TheCR Awards 2017
    • Careers
      • 2022-23 Community Management Fellow
  • What we do
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
    • Research
      • The State of Community Management
        • SOCM 2022
        • SOCM 2021
        • SOCM 2020
      • Community Careers and Compensation
      • The Community Manager Handbook
        • 2022 Edition
        • 2015 Edition
      • The Social Executive
      • Special Reports
    • Training and Events
      • Upcoming Events
      • Data-Driven Community Management Workshop
      • Connect
        • Connect 2023
        • Connect 2022
      • Community Technology Summit
      • Training
      • Resource Bundles
    • Resources
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community Management Jobs
        • Job Board
        • CMGR Profiles
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Who we serve
    • Resources for Community Managers
    • Community Program Owners
    • Community Executives
  • TheCR Network
    • Member Login
    • Join TheCR Network
    • Roundtable Call Library
  • TheCR Library
    • Subscriber Login
    • Subscribe to TheCR Library

Throwback Thursday – Community Strategy 101

August 4, 2016 By Shannon Abram

community strategy 101By Shannon Abram, The Community Roundtable

Too often new community managers (or veteran community managers faced with a brand new community) will dive right in – because from day one, the to-do list can be daunting. We can’t urge you strongly enough: STOP! DROP! STRATEGIZE!!

To liberally paraphrase the great Ben Franklin – an ounce of stratigization is worth a pound of community success. (Our apologies to Mr. Franklin…) But seriously – time and time again our research has shown that communities that spend time thinking about their long term strategy are simply more successful. Join us for this week’s trip in the way-back machine as we explore community strategy 101.

This week’s #throwbackthursday focuses on Community Strategy 101 – getting back to basics with the fundamentals of building a community strategy.

  • The Basics of Community Strategy – Are you just getting started and looking to build your community strategy? We recommend using the Community Maturity Model to help in building a community strategy.
  • Why is a Community Roadmap Important? – A roadmap highlights your community’s objectives and how you will community strategy 101achieve them. When you have a roadmap, your conversations with stakeholders become more productive. Instead of talking about “why we should invest in community,” you can discuss where to target your investments.
  • I need to build a community strategy. Where do I start? – Whether you are starting from scratch with a new community, or taking over an existing community that could use some love there is a good chance you’ll be tasked with building a community strategy.
  • For TheCR Network Eyes Only: Community Pitch Deck – Are you a member of TheCR Network? Check out this community strategy pitch deck that a fellow member put together to make the case for their community strategy!

Want even more #throwbackthursday action? Check out all our throwback posts!

Advisory_Banner_July2016_5

About Shannon Abram

I love dogs, drinks, and the oxford comma. Writing from the great commonwealth of Massachusetts, I almost definitely need a nap.

comments powered by Disqus
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Job Board
Community 101
Case Studies
Webinars
Upcoming Events

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Training and Events

RESOURCES BY AUDIENCE
Community Managers
Community Program Owners
Community Executives

QUICK LINKS
Blog
Newsletter
About TheCR Network
About TheCR Library
About TheCR Academy

LOGIN
TheCR Network
TheCR Library
TheCR Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter