By Shannon Abram, The Community Roundtable
One of the most daunting aspects of community management for many community managers is how to tackle metrics and measurement. There are so many things to measure, track and report on. And then – what’s the best way to share this data. Weekly? Monthly? With your whole team? Executive reports? It can become overwhelming quickly.
Our research has shown that communities need to be aspirational in their metrics instead of settling for what is easily available. Measuring behaviors and outcomes rather than just activity correlates with overall community maturity. That’s a challenge for a couple of reasons – those metrics can be harder to define and they can be harder to track in many platforms. Dive into this week’s #tbt post for a primer on community metrics 101: what metrics you should track, how to think about community value and more!
This week’s #throwbackthursday focuses on Community Metrics 101 – a look at the importance of metrics and measurement in any community.
- What community metrics are most important to track? – One of the most daunting tasks for many community managers is dealing with community metrics. A member recently approached us with the following question: “I’m getting started with tracking metrics for my community and looking for guidance – where do I begin? What metrics are most important to track?”
- If you run a community, don’t think like a website on metrics – As we continue to slice and dice the data from more than 200 communities for the State of Community Management 2015, we know that one of the most viewed pieces of the report will be the engagement profiles – the percentage of members who are lurking, contributing, creating and collaborating in the community. It’s a natural thing, especially for new communities, to want to look at engagement and growth metrics early as a way to show to people the success of the community.
- The Basics of Metrics and Measuring – If you get a group of community managers together and merely mention the word “metrics”, the first question that comes up is “What do I measure?”… and that is a fantastic question. With a huge variety of forum platforms, an even bigger pool of possible community objectives, and a never-ending list of user types – it might feel really impossible to come up with the perfect community dashboard.
For TheCR Network Eyes Only: Community Pitch Deck – Are you a member of TheCR Network? Check out this Roundtable Report: Unlocking the Executive Perspective on Success & Measurement: Business Goals, Community, & Metrics