We love our new tag line. We think it epitomizes what we do. But we also realize you may not get it. Thus our 2nd installment of Lost in Translation. When The Community Roundtable was started we had a theory that humanizing a business and making real relationships with people was a better way to … [Read more...]
This week at TheCR Network: How Google Built Community Advocacy
Members of TheCR Network are pretty lucky. They get access to some of the best and brightest minds to learn from, ask questions of, and use as a future resource. This week is no different. On Wednesday they will talk with Lasse Wasserman and Adrienne Bernakevitch Ludwick of Google on how Google … [Read more...]
Lost in Translation: You work in community? What’s that?
I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
Do Companies Need a Break-Up Policy?
Over the weekend I found myself coming back to this article again and again. I think because it shows how very much the rise and growth of community management has changed the way individuals and corporations now interact in the business world. When I was in college (those many years ago) you were … [Read more...]
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