The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Is Your Social Initiative the Chicken, or the Egg?

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Communities are funny, organic, and slightly unpredictable organisms.  When they are robust and successful, they are amazingly powerful ways to communicate, collaborate, and produce results that can change the fundamental economic dynamics of a company and a market.  Why? Communities incorporate … [Read more...]

eModeration Whitepaper: Communities of Purpose

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The team at eModeration - a community moderation and management services company in the UK - released a whitepaper this week discussing 'communities of purpose'. They distinguish these communities of purpose from communities of interest in the following way: Communities of purpose: An online … [Read more...]

The Economic Value of Communities

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Every time a customer submits a question or answers a question in a support forum they are creating value for an enterprise. Every time an influencer with no direct economic ties to an organization, mentions a product to someone they are creating value for the enterprise.  Every day, for large … [Read more...]

Summer Reading: The Best of TheCR

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We've written a lot about community management over the past year - and interviewed a lot of amazing community managers - and as often happens with blogs the content gets buried in favor of what's new and hot so we thought we would resurrect those posts that our readers have found most valuable and … [Read more...]

The State of Community Management Webinar

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Last week, we presented key findings from our State of Community Management report with Natanya Anderson from Powered.  We had an overflow of great questions and so much content it was hard to get everything in so I'm including the slides (the audio recording is here) and my responses to the … [Read more...]

The Commitment Required of Community Members

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We talk a lot about what is required to build and sustain communities as organizations and, along with it how to ensure communities produce value.  One thing that I haven't heard as much about is the commitment we require from our community members. However, it is impossible to have a productive … [Read more...]

The Fish & The Sharks

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Last week was full of fascinating conversations at the Social Media & Community 2.0 Strategies conference and the MarketingProfs B2B Forum and I'm just starting to digest it all but one of the concepts that really hit home for me was Adam Zawel's analogy for community members.  He noted that in … [Read more...]

Social: Moving from Head to Heart

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[This is a guest post by a Community Roundtable member, Michael Pace.] I know it's a foofy title or should be a Lifetime movie with Meredith Baxter Birney, so save the snark until the end. In November, I took a position at Constant Contact as their Director of Customer Support, focusing on … [Read more...]