Altimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information - collected from a range of companies - on how to set up internal governance processes and provides a rich analysis of social media crisis. … [Read more...]
Leaving People Well – A Community Strategy That Pays
In the social space we talk a lot about relationships: Finding them, developing them, keeping them. But what about leaving them? People don't much like talking about the end of things because it often feels like a reflection of our own adequacy or value, which in turn makes us treat the process … [Read more...]
Making it Difficult to Join: The Case for Barriers to Participation
There are a lot of posts about reducing the barriers to engagement and participation in online communities so that you attract more members. There is nothing inherently wrong with that statement - it is a great goal. However, how you set up your participation and membership process (or if you have a … [Read more...]
The Fallacy of the Organic Community
Over the years there has been the ongoing debate about whether you can create and build a community or whether you can't. The latest post in the camp of 'you can't do it' is from Spike Jones in a post titled The Fallacy of Community. I agree with him that the word 'community' gets thrown around a … [Read more...]
Are You Measuring Social Media or Playing Bingo?
Last week, Radian6 hosted its first user conference and I was impressed with the content, speakers, and the logistics of the event itself. One of the panels I attended was the ROI panel, in large part to support Ken Burbary and KD Paine but I realized while listening to the confusion and arguments … [Read more...]
Coverage of The 2011 State of Community Management
We have been pleased that initial reaction to our annual report on The State of Community Management has been so positive and that so many people we respect have taken the time to cover the report and provide their perspective. One of the things I love is to see is what resonates with different … [Read more...]
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