It's that time of year again where there will be a lot said about what may happen next year in social business and community management. We're not quite ready to post our thoughts here yet, that will come after our December 20th TheCR Network weekly call. But here are a few predicted trends that … [Read more...]
Lost in Translation: You work in community? What’s that?
I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
It’s Time: Community Management Certificate Program
We have seen quite a change in the market for community managers over the last few years. When we started TheCR, community managers were largely isolated and working by themselves or on very small teams. Back in early 2010, we spoke with TheCR Network members about hiring social media and community … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Executive is Just Another Word for Community Manager
Executives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things … [Read more...]
Leaving People Well – A Community Strategy That Pays
In the social space we talk a lot about relationships: Finding them, developing them, keeping them. But what about leaving them? People don't much like talking about the end of things because it often feels like a reflection of our own adequacy or value, which in turn makes us treat the process … [Read more...]
2011 State of Community Management Webinars
The 2011 State of Community Management report has received far reaching interest and support. Part of what makes the State of Community Management report so compelling is the aggregation of practitioner voices. Last week we were thrilled to have Dan Brostek, social business leader at Aetna, and … [Read more...]
The Fallacy of the Organic Community
Over the years there has been the ongoing debate about whether you can create and build a community or whether you can't. The latest post in the camp of 'you can't do it' is from Spike Jones in a post titled The Fallacy of Community. I agree with him that the word 'community' gets thrown around a … [Read more...]
Announcing The 2011 State of Community Management Report
We are excited to announce the publication of our 2011 State of Community Management report. The report is a compilation of what we learned with members of TheCR Network over the course of 2010 as well as survey results covering community management maturity. Key findings from the report … [Read more...]
Time to Comfort: How to Get People Engaged
Thomas Vander Wal, who spoke with members of TheCR Network recently, likes to use the word comfort instead of trust when speaking about what encourages people to engage and participate in online social environments. He does this because trust is both over-used and vague in its meaning. Thomas … [Read more...]
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