The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

It’s Time: Community Management Certificate Program

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We have seen quite a change in the market for community managers over the last few years. When we started TheCR, community managers were largely isolated and working by themselves or on very small teams. Back in early 2010, we spoke with TheCR Network members about hiring social media and community … [Read more...]

Executive is Just Another Word for Community Manager

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Executives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things … [Read more...]

Leaving People Well – A Community Strategy That Pays

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In the social space we talk a lot about relationships: Finding them, developing them, keeping them. But what about leaving them? People don't much like talking about the end of things because it often feels like a reflection of our own adequacy or value, which in turn makes us treat the process … [Read more...]

2011 State of Community Management Webinars

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The 2011 State of Community Management report has received far reaching interest and support. Part of what makes the State of Community Management report so compelling is the aggregation of practitioner voices. Last week we were thrilled to have Dan Brostek, social business leader at Aetna, and … [Read more...]

The Fallacy of the Organic Community

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Over the years there has been the ongoing debate about whether you can create and build a community or whether you can't. The latest post in the camp of 'you can't do it' is from Spike Jones in a post titled The Fallacy of Community.  I agree with him that the word 'community' gets thrown around a … [Read more...]

Time to Comfort: How to Get People Engaged

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Thomas Vander Wal, who spoke with members of TheCR Network recently, likes to use the word comfort instead of trust when speaking about what encourages people to engage and participate in online social environments.  He does this because trust is both over-used and vague in its meaning. Thomas … [Read more...]

When Being Helpful Isn’t Helpful (to your community)

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Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun discussion and the questions that followed my presentation really got me thinking. While I focused on community management best practices for a good … [Read more...]