The 2011 State of Community Management report has received far reaching interest and support. Part of what makes the State of Community Management report so compelling is the aggregation of practitioner voices. Last week we were thrilled to have Dan Brostek, social business leader at Aetna, and … [Read more...]
The Fallacy of the Organic Community
Over the years there has been the ongoing debate about whether you can create and build a community or whether you can't. The latest post in the camp of 'you can't do it' is from Spike Jones in a post titled The Fallacy of Community. I agree with him that the word 'community' gets thrown around a … [Read more...]
Announcing The 2011 State of Community Management Report
We are excited to announce the publication of our 2011 State of Community Management report. The report is a compilation of what we learned with members of TheCR Network over the course of 2010 as well as survey results covering community management maturity. Key findings from the report … [Read more...]
Time to Comfort: How to Get People Engaged
Thomas Vander Wal, who spoke with members of TheCR Network recently, likes to use the word comfort instead of trust when speaking about what encourages people to engage and participate in online social environments. He does this because trust is both over-used and vague in its meaning. Thomas … [Read more...]
When Being Helpful Isn’t Helpful (to your community)
Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun discussion and the questions that followed my presentation really got me thinking. While I focused on community management best practices for a good … [Read more...]
Want A Successful Community? Don’t Be A Social Media Manager
I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
Community Management Lessons from Martin Luther King Jr.
When people think of Martin Luther King Jr., 'community manager' is not what typically comes to mind and yet he is one of the best examples of what a community manager can be. Inspirational, a magnet for a cause, and the center of a highly inter-networked movement with many leaders. He lived in a … [Read more...]
Preliminary Results: Social & Community Maturity by Use Case
We recently opened a survey to better understand how the market is maturing in the use of social and community practices. One of the big questions we wanted to understand is the adoption maturity of these methods for different business uses - i.e. were they researching, planning for, experimenting, … [Read more...]
Drupal Commons – Open Source Social Business?
Late last week we heard about a new offering from Acquia, an open source software company focused on the Drupal social publishing system and a partner of The Community Roundtable. The product is called Drupal Commons and it's focused on expanding the use of Drupal in business. This is an … [Read more...]
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