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The NEW Community Manager Handbook

May 19, 2022 By Shannon Abram

The NEW Community Manager Handbook

The NEW Community Manager Handbook started as a series of twenty-one interviews with community leaders from organizations like Analog Devices, Inc, Easterseals, Microsoft, PTC Software, the Canadian Partnership Against Cancer, the World Bank Group, and many more. The conversations, led by Anne … [Read more...]

Building a Content Strategy in 5 Steps

May 12, 2022 By Lindsey Leesmann

Content marketing sounds like a straightforward term, but a surprising number of marketers and community managers don’t get it. But no worries, because we love content marketing and are here to help. What is content marketing? Glad you asked! Content marketing is so much more than just adding … [Read more...]

Four Tips for Calculating Community Return on Investment (ROI)

May 5, 2022 By Shannon Abram

It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. That is phenomenal progress in a few short years – and something in which everyone who works in the community space can feel … [Read more...]

Three Ways to Re-Energize a Quiet Online Community

April 28, 2022 By Lindsey Leesmann

Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset because they were moved to a new platform without warning or resources. Welcome to the world of Extreme Networks when Sam Pirok started as … [Read more...]

5 Tips for Launching an Online Community

March 17, 2022 By Shannon Abram

How to launch an online community

The idea of not planning for a grand launch day for your online community is hard to consider. You've spent months project managing and planning for the launch, so of course, you want to celebrate! But, having a huge to-do to launch a new community can set up unrealistic expectations that tend to … [Read more...]

Community Conversations – Episode #80: Marjorie Anderson

March 15, 2022 By Shannon Abram

Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #80 of Community Conversations features Marjorie Anderson, Product Manager, Digital Communities at Project Management Institute, and … [Read more...]

5 ways to plan effective content and programming for your online community

March 10, 2022 By Shannon Abram

Content calendar for online community

Our State of Community Management research has shown that 69% of community programs count content and programming in their community metrics, but only 6% of their budgets go to online community content and programming. Content and programs are the lifeblood of a successful community program. Content … [Read more...]

Five Ways New Member Programs Impact Long-Term Engagement in Your Community

February 24, 2022 By Shannon Abram

How to onboard new members

One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]

5 Critical Hiring Characteristics for Community Management Roles

February 18, 2022 By Shannon Abram

How to hire an online community manager

Looking at community job descriptions, it’s clear there are some characteristics that are prized by hiring managers. While empathy, communication skills, and collaboration have always been a component of a community professional’s responsibilities, the growing recognition of the need for … [Read more...]

Foundations Of Community Success

January 11, 2022 By Shannon Abram

Community Benchmarks

Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]

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