One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why is should matter to them. A large part of that training covers the different tools and online … [Read more...]
Cheeseheads
One of the leading best practices for community managers is to develop a core group of enthusiastic members that emerge over time as leaders. Microsoft even spun out their 'MVPs' as a separate community. SAP calls their group 'Mentors'. We like to think of these people as a community … [Read more...]
Show & Tell: How Community Managers Use Twitter
There are Twitter users and there are Twitter users. For those of us that have been on Twitter for a while, usage has evolved as the applications and the social norms have. In a recent member roundtable with Laura Fitton, it became clear how important the use of applications, hashtags, and search … [Read more...]
A Merry Band
Growing our community has been a lot of fun. One thing that we are learning is that people in online community management have diverse backgrounds - no two career paths look similar. Some people come from marketing communications and PR, some from product marketing/management, some from IT, and … [Read more...]
Roundtable Call: Tribalization of Business Study
A big part of what we're trying to build with The Community Roundtable is a peer network that shares what we learn with our broader community. To that end, we made the Community Maturity Model open source and shared our construct for TheCR Quick Case and continue to figure out new ways to give what … [Read more...]
Enterprise 2.0 – both social… and media
The Enterprise 2.0 conference, while a little more subdued than last year, was a great event. It gave Jim and I the opportunity to meet and catch up with a lot of people - as well as to hold a Crab Tweetup with guest of honor, Connie Bensen. Among my favorite quotes from the week were: Nate Nash … [Read more...]
Got Examples? @TheCR Quick Case
One of the consistent themes at the Enterprise 2.0 conference, like at many conferences in this space recently, was the need for more case studies and ROI examples. Both of those are big meaty things to develop and present - when companies are willing to share. It's partly why so few good examples … [Read more...]
Hierarchies and Pryamid Schemes
I was chatting with Robin Frey Carey last week and I mentioned that Jim & I will consider ourselves wildly successful if every one of our constituent groups - the market as a whole, our members, our expert facilitators, our market research customers, and ourselves & any employees - feel as … [Read more...]
A Peek Inside
We've been working hard to get the technology, content, and business operations in place over the past few weeks and we are making a lot of progress. We have the community up, we are categorizing and combining content sources, and we are reaching out to a number of potential members to review our … [Read more...]
What We’re Up To
Eager to join us and be dubbed Sir Robin? While that might be a dubious distinction, we are looking for founding members who care deeply about pushing their community efforts forward, but also like to have a little fun along the way. We're looking for a few good members... but what's in it for … [Read more...]
