Content and programs are two of the cornerstones of a thriving online community. They play a crucial role in attracting and engaging members, fostering a sense of belonging, and promoting shared interests and goals. We've talked at length about why the are important and the best ways to spend your … [Read more...]
What’s the best way to spend your content and programming budget?
The Community Maturity Model’s™ Content & Programs competency concerns the twin foundational pillars of any thriving community program: content and programs. These are the essential components that attract and retain members. High-quality content is critical to create interest and engagement … [Read more...]
Community Ecosystem Map: My framework for mapping content and programs
Bri Leever, Community Builder and Contributor to the 2023 State of Community Management Report shared her framework for planning effective content and programs - the Community Ecosystem Map. Call to Action At the top is where we put the three calls to action. I like to start with 1) get … [Read more...]
Kelly Munro on Content and Programs
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #87 of Community Conversations features Kelly Munro, Community Team Lead, Xero. On this special State of Community … [Read more...]
Leverage external sources for low-lift community programs
The Content & Programs competency of the Community Maturity Model™ examines the resources and interactions a community offers its members, and is the lifeblood of a successful community program. Content gives people a reason to visit (and return to) a community, while programs create … [Read more...]
Sarah Rapp on Ambassador Programs
Episode Six features Sarah Rapp, Director, Alumni & People Engagement at JA Worldwide. She and Anne discuss JA Worldwide uses ambassador programs to drive long-term engagement. Sarah shares best practices for starting an ambassador program, how JA Worldwide identifies super-passionate … [Read more...]
Using Rewards Programs to Drive Engagement
As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic … [Read more...]
Building a Content Strategy in 5 Steps
Content marketing sounds like a straightforward term, but a surprising number of marketers and community managers don’t get it. But no worries, because we love content marketing and are here to help in building a content strategy. What is content marketing? Glad you asked! Content marketing … [Read more...]
5 ways to plan effective content and programming for your online community
Our State of Community Management research has shown that 69% of community programs count content and programming in their community metrics, but only 6% of their budgets go to online community content and programming. Content and programs are the lifeblood of a successful community program. Content … [Read more...]
Building effective content and programs for online communities
If your technology is the venue, and your members are the party goers, then content and programming are definitely the snacks, music, and games that keep your online community party rolling. In this webinar Kelly Schott shares five lessons we've learned from TheCR Network members about planning … [Read more...]
