I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
Survey: Assessing Social & Community Maturity
Over the past year, we've been talking with our clients and members about the Community Maturity Model which lays out a high level framework to help organize how to approach either a discrete social initiative or general social business enablement across an enterprise. When we created the framework … [Read more...]
eModeration Whitepaper: Communities of Purpose
The team at eModeration - a community moderation and management services company in the UK - released a whitepaper this week discussing 'communities of purpose'. They distinguish these communities of purpose from communities of interest in the following way: Communities of purpose: An online … [Read more...]
Community Is A Management Approach, Not Just a Role
The way we currently think about community management - for the most part - is a role played by someone managing a set of relationships often mediated by an online destination. One of the reasons Jim and I started The Community Roundtable is that we saw it emerging as a career path for many and … [Read more...]
Thoughts on the Emerging Discipline of Community Management
Dion Hinchcliffe and Dennis Howlett - both well known and respected enterprise IT voices and ZDNet bloggers - have recently highlighted community management as an important piece of corporate evolution. Dion's piece, Community Management: The 'essential' capability of successful Enterprise 2.0 … [Read more...]
What Defines a Community Manager?
By Rachel Happe, Principal and Co-Founder of TheCR What is a community manager? We all know that the community manager role comes in a wide variety of flavors with different expectations and different levels of responsibilities and often the person in the role isn't called a community manager … [Read more...]
