As a thank you to those who participated in the 2013 State of Community Management quantitative study we selected 3 participants to receive an in-depth custom community assessment including performance benchmarks and next steps. Today we have one of those company’s, Rebtel’s, perspective on why … [Read more...]
The Value of Community Management by the Numbers (Infographic)
One of the best parts of this year’s State of Community Management: The Value of Community Management report was that for the first time we were able to pull together quantitative data from community managers. It’s a great way to understand what is happening in the discipline of community … [Read more...]
Connection, Friend, Member – Who’s In Your Company’s Online Ecosystem?
We came across this article last week about defining your online community to higher ups, and it resonated because people mean a lot of different things when they use the word community. As the article so aptly states, it is hard sometimes to understand if you are "referring to the online community … [Read more...]
School or Practical Training for Community Managers?
There is no doubt that demand for skills in social and community management are on the rise. What exactly do companies want for their community teams? The honest answer is that many are not sure. But some more experienced in online communities, like those in TheCR Network, have more of an idea as … [Read more...]
Community 101
One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why it should matter to them. A large part of that training covers the different tools and online … [Read more...]
The Key to Community Success: Behavior Change
by Rachel Happe, Co-founder of The Community Roundtable I often get asked whether a specific use case is a good candidate for a community approach but to me, I think about it a bit differently. A community approach is a strategic operational choice for achieving almost any organizational goal. For … [Read more...]
Inside TheCR Network: Summer Slowdown for Online Communities
It was the last week of June and a discussion started inside TheCR Network on dips in community engagement. The member who started the discussion had a newer community (under 1 year), was seeing a continuing decrease in participation and starting to feel panicky. It's something that is not uncommon, … [Read more...]
This Year’s All-Star Content
Many of TheCR team are not shy about how much we love baseball. So as we've hit the mid-point in our favorite sports season, we thought we would see who our website, blog and resources all-stars are this year. Here is this year's starting line-up voted in by those fans who visit our … [Read more...]
Perspectives on The Value of Community Management
This is the fourth year we have published our State of Community Management Report and we are continually humbled by the response, from contributions, shares and the creation of derivative work. This year we made some significant changes to the way we do the research and what it covers because the … [Read more...]
Do Organizations Need to Be Transparent…or Just Human?
I was discussing the troubles at the Susan G. Komen Foundation recently with a few peers. We wondered if their recent challenges were a direct result of the way they treated their community vs. other operational issues. A quick recap: In January 2013 they pulled funding for Breast Cancer … [Read more...]
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