Last week, Mark Bonchek, senior vice president of communities and networks at Sears Holdings, led a roundtable discussion with TheCR Network members on using the principles of network-centric warfare to steer large-scale change in community management. At first glance, it seems like a big leap from … [Read more...]
Inside TheCR Network: Outsourcing Community Management
Today we welcome Rick Allen who will be a frequent contributor to The Community Roundtable blog. With a background in writing, publishing, and technology innovation—and a passion for the web—Rick strives to improve online user experiences through content strategy. He writes and speaks often on web … [Read more...]
Community Management: More Than One Role, a Discipline
The Community Roundtable aims to advance the business of community. I'm going to say that again...we advance the business of community. I wanted to repeat it because I think it's an important distinction as the way we look at community management. As Jim Storer has said, everyone is a community … [Read more...]
Top Ten from The Community Roundtable Blog for 2011
In case you missed them. Here are the posts that were the most read, most passed around and most talked about in 2011 from our blog. Want a Successful Community? Don't be a Social Media Manager Community Management Lessons for Dr. Martin Luther King, Jr Google+ for Community … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Executive is Just Another Word for Community Manager
Executives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things … [Read more...]
Review: Social Readiness – How Advanced Companies Prepare Internally
Altimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information - collected from a range of companies - on how to set up internal governance processes and provides a rich analysis of social media crisis. … [Read more...]
Making it Difficult to Join: The Case for Barriers to Participation
There are a lot of posts about reducing the barriers to engagement and participation in online communities so that you attract more members. There is nothing inherently wrong with that statement - it is a great goal. However, how you set up your participation and membership process (or if you have a … [Read more...]
So What Type of Community Do You Need?
As more companies, organizations, and individuals use social technologies and networks, a vast array of community structures are being used for various goals. There are a number of great models for understanding the ecosystem in which every company is part. Bill Johnston built a Social Media … [Read more...]
Your Cultural Fingerprint
I was speaking with Anne McCrossan of Visceral Business last week about socializing business processes and the cultural change management required to bring a more innovative, humane, and personal way of doing business to life. We were talking about the difficulties in articulating culture that can … [Read more...]
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