2018 was an amazing year of change for the community management industry - and a year where I have seen more progress than in any of the preceding years in terms of strategic attention, maturing of community management practices, and impact on the organizations using community approaches to … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their … [Read more...]
Orchestrating Compelling Engagement: TheCR’s Engagement Strategy Canvas
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]
2017 Wrap-up: Communities in Transition
2017 was a year of change in the community space. Community programs received more strategic attention, there were platform and vendor disruptions, new expectations evolved for community professionals, better analytics emerged, and new strategic opportunities opened up. As expected, it has been … [Read more...]
Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case
Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]
Your online community should be anti-collaboration
By Ted McEnroe, Director of Research and Training, Want to make sure your community fails? Tell your potential members it is being created to enhance collaboration. Rob Cross of the University of Virginia and others recently wrote in the Harvard Business Review about the culture of … [Read more...]
Digital Culture Run Amok: The Case for Community Management
By Rachel Happe, Co-Founder and Principal of The Community Roundtable The complexity of the world is at our fingertips. It's in our faces and on our screens. We are deluged daily with information we don't have time to process. Anxiety drugs and self-medication are rampant. The political climate … [Read more...]
View from the Top: Executive Perspectives on Community
By Rachel Happe, Co-Founder and Principal, The Community Roundtable. Our research shows that communities are becoming more strategic. C-level executives are often the ones approving budgets and receiving progress reports. This is fantastic progress of which all of us who work in the community … [Read more...]
Executive Engagement in Three Venn Diagrams
By Rachel Happe, Principal at TheCR I admit it, I’m a bit wonky. I really love Venn Diagrams, in part because I think most of the interesting things in life happen at intersections. When I was asked to speak to a group of women about my online presence last week, I found myself using three Venn … [Read more...]
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