In our State of Community Management research, we found that 47% of community roles are defined by HR teams, who might not always understand what your community team needs to succeed. A clear understanding of community roles and responsibilities is critical when building your community team. … [Read more...]
3 Reasons You Should Have a Community Roadmap
A community roadmap gives direction to your community program. Your community strategy describes your destination. The roadmap helps steer you there. Roadmaps often look like project plans, detailing specific activities and the resources required. Roadmaps mark milestones in a community’s … [Read more...]
Community Strategy Must Balance Business and Member Needs
The Community Maturity Model™’s Strategy competency tracks how business and community goals align to achieve results for both the community program and the organization as a whole. Community strategy balances the business’ need to drive revenue or cost savings with the needs of community members. … [Read more...]
3 Ways to Increase Member Engagement From SAS, Cloudera, and National Instruments
Need to increase engagement in your online community? Three companies share ways they increase engagement with their online audience. If you are struggling with engagement in your online community then you aren't alone. Improving and maintaining online engagement is the number one challenge for … [Read more...]
3 Customer Engagement Tips from Powerschool, Tealium Education, and Acer
Check out how customer support organizations across industries use online community programs to engage with their audience and improve the customer experience. You know community is important, but what is the actual impact of a mature, well-resourced community program? Community programs … [Read more...]
Now Enrolling: Developing a Community Roadmap Workshop
The best way to improve the performance of your community is to ask for the investments you need that ensure it. But asking without context, data, or analysis is just a wish - one that is easily dismissed. A community roadmap is an effective way to educate, set expectations for, and secure budget … [Read more...]
Executive Perspectives on How the Way the World Works is Changing
Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]
The Crisis of Organizational Communications
Do you work in or with an organization? Are you overwhelmed? Do I even need to ask? Organizational communications in 2020 is in crisis. Communications channels and content have exploded. Information outside organizations changes with every 60-minute news cycle, while organizational processes … [Read more...]
The Economics of Culture Change
Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]
The Business of Community
Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet (online employee community), or stay connected to your members and audience in virtually, community can solve for nearly every … [Read more...]
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