If you're new to community management and are looking to learn more, you've come to the right place!
What is Community? - Learn how online community is defined by community managers. Even as the discipline of online community management matures we still are often asked, "What is Community?"
The Basics of Community Strategy - Are you just getting started and looking to build your community strategy? Learn more about the value of community and how to build your community strategy.
The Value of Community - Why do communities matter? We share our perspective on the power of online communities to increase collaboration, decrease costs and improve ROI.
Community Management Glossary - This community management glossary provides a list of common terms and acronyms you'll encounter in the community world.
Community Management FAQs - Since we started in 2009, we've answered a lot of community management questions. This list of Community Management FAQs brings the most common questions (and answers) together in one place. Have a question not answered here? Send it to us and we'll add it to the list!
|Community 101 | Internal Community Fundamentals|
This course for new community managers outlines the scope of the community manager role in internal communities and provides prescriptive approaches for successful community management.
|Community 101 | External Community Fundamentals|
This course for new community managers outlines the scope of the community manager role in external communities and provides prescriptive approaches for successful community management.
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We've spent a decade working with global community leaders fine-tuning the programs, tactics, and tools that make online communities successful. We've distilled the best of these research-backed resources into individual bundles focused on common community challenges.
Click on a bundle to learn more:
Online Community Case Studies
Using Gamification to Increase Engagement Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income. To celebrate their 75th anniversary, they […]Read More
Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as promoting value-based care through providers. Historically, internal communications were […]Read More
Using ROI to Gain Executive Support Shared by Dianne Kibbey, Global Head of Community and Social Media Element14 is an online community of over half a million engineers, makers, educators and students where members can connect, learn, create, and inspire. The element14 team sought to provide tangible ROI to help executives understand the financial value the […]Read More
Nurturing Super Users to Cultivate Success The Mimecaster Central “Legends” Program rewards the most active community champions who continue to offer Legendary assistance to their peers in their support community. Learn how they nurture these super users to cultivate customer success. Download the case study: More Case Studies: Want more community management resources like this? […]Read More
Taking a Community from Hostile to Happy When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest barriers to success and value. What’s not always clear is this: you CAN create the community environment you want. The Community Roundtable collaborated with a […]Read More
Harnessing the Super Power of Community Advocates With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way to recognize and reward their most dedicated advocates in a way that would both show the value of their contribution and also benefit the wider […]Read More
Ensuring Consistent Brand Voice through Community Governance A community management case study from Tara Autrey, Senior Project Manager, Aetna. Download the Case Study: More Case Studies: Want more community management resources like this? Sign up for our monthly community management newsletter. Subscribe nowRead More
Getting the New Member Experience Right A community case study from Camilo Lemos, Community Manager at Autodesk. Download the Case Study Now: More Case Studies: Want more community management resources like this? Sign up for our monthly community management newsletter. Subscribe nowRead More