Episode #98 of Community Conversations features Melanie Binder, Senior Manager, Community and Council Engagement, who discusses her work at Healthcare Financial Management Association (HFMA) and how she developed and launched a hybrid community platform for their members, and best practices when evaluating community technology platforms.
Hosts Jim Storer and Shannon Abram chat with Melanie about her experience transitioning from account management to community management, the intricacies of navigating the online community technology platforms market, and finding the community technology platform that is the right fit for your organization.
Melanie also shares ideas for expanding your community team, creating content that works for your audiences, and expectations for a successful migration when changing community technology platforms.
Listen to Melanie Binder on Community Technology Platforms
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This podcast was made possible by support from Verint.
About Melanie Binder
Melanie is currently the Senior Manager, Community and Council Engagement for Healthcare Finance Management Association (HFMA), and was previously a Community Manager with HFMA. With over 25 years of experience in client services, she was closely involved in the strategic planning, development and launch of new digital communities for both HFMA and ASPB.
As a digital communicator and strategist, she is passionate about creating networks and programs that align with organizational missions and objectives which in turn, provides better service to members.
Melanie was awarded the 2023 Community Leadership Award for Pack Leadership – demonstrating outstanding leadership among her community peers.
About Healthcare Financial Management Association
HFMA empowers healthcare financial professionals with the tools and resources they need to overcome today’s toughest challenges. From online education and certifications to critical regulatory analysis, the benefits of membership are designed to help you create a sustainable future for your organization. You can learn more access their online community here.
