In this brief, we explore a universal formula for capturing the Return on Investment (ROI) of an engagement behavior at the heart of all successful communities.
The Value of an Answer.
No matter what your community use case, questions, and answers are its lifeblood. By capturing the value of this single behavior, you capture the lion’s share of the value communities generate. Drilling in on answers highlights the way that communities surface innovations, strengthen networks, highlight best practices, and drive behavior change.
The result is a straightforward, understandable formula that focuses the heat of the executive spotlight on the results that matter the most to business outcomes.
This brief includes an overview of the power of a tangible community ROI calculation, as well as:
- Ways ROI models often fail
- A formula for calculating Community ROI
- Approaches to identify and refine inputs and assumptions