The State of Community Management 2011

Best Practices from Community, Social Media, & Social Business Practitioners

In 2011, social business came of age as organizations got serious about executing in a new, more interactive and collaborative way. These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment. Community management is a critical element of managing networked environments effectively.

Thank you to our sponsors Acquia, Enterprise 2.0, Farland Group, Igloo Software, Moxie Software, Rosetta, and Social Media Today who made it possible to widely distribute this report.