The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Community Manager Spotlight Recap: AMA with Becky Scott, iTalent

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By Shannon Abram, Relationship Manager at The Community Roundtable.

Last week we hosted our third community manager AMA to great success! In case you missed it we’ve archived the entire Community Manager Spotlight AMA webinar here – and it’s definitely a don’t miss listen for community professionals. Becky Scott, Senior Community Engagement Manager at iTalent.

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About Becky:

Becky could be called a social media addict since she lives and breathes social media and community.In reality she’s quite passionate about bringing brands and their customers together —whether it’s on sites like Facebook and Twitter or company-owned properties like blogs or forums. Becky has a varied background that includes technical project management, marketing, editing, and writing. She also fancies herself a photographer at times, busily filling her hard drive with photos. She doesn’t really like piña coladas or getting caught in the rain, but does sing a mean karaoke song.

Becky has managed online communities for 15 years and social properties since Live Journal was a “thing” and Facebook required university emails. She honed her writing and editing skills on sites like AOL’s Aisle Dash, Ask Patty, Tree.com, and ucsd.edu. Two of her previous brand communities have won awards from Forrester, ComBlu, and Lithium Technologies.

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Friday Roundup – Will Winter Ever End? Edition

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By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.

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(Illustration by Sarah Lazarovic)

Despite it being not quite halfway through March we are very ready for winter to be over. After an unseasonably warm weekend it snowed twice in Boston this week. Enough!

We are already looking forward to April – and not just for the (hopefully) nicer weather. April marks our five year anniversary and we are ready to celebrate. This week we announced our 5th anniversary celebration – a Happy Hour in Cambridge, MA. If you’re in the Greater Boston area we’d love to see you!

That’s all for this week, friends. Have a great weekend, beware the ides of March and we’ll see you back here on Monday!

 

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Recap: Community Manager Spotlight Webinar with Chris Catania, Walgreens

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In January we kicked off a brand-new program – the Community Manager Spotlight series. This was, in part, to really dig into all the different roles and titles that a “community manager” can occupy. Increasingly, we find our members are doing the work of a community manager, but often without the title. Being a community manager can mean different things at different companies; here’s a sampling of member titles:

  • Director of Community
  • Manager, Social Content
  • Global Community Manager
  • Director of Member Engagement
  • Community Evangelist
  • Senior Manager, Research
  • Associate Business Analyst
  • Social Media & Event Manager
  • President & Chief Social Strategist
  • Senior Product Manager

I could go on, but you get the point. Our goal is to advance the business of community and part of that is advancing the discipline of community management. Over the coming months, the Community Manager Spotlight  series will highlight a different person practicing community management at their company, putting faces to names, and providing case studies and best practices from a wide array of practitioners.

In our inaugural webinar Jim Storer (our co-founder) chatted with Chris Catania, Online Community Manager at Walgreens. In the video below Chris and Jim discuss the community journey at Walgreens, and Chris provides a look at how Walgreens is executing their community management strategy. Highlights include a look at how Chris and his team launched their social intranet, The Wall, and how they are using a big red sofa to connect with employees around the world.

Our next webinar is scheduled for February 27th and will include special guest J.J. Lovett from CA Technologies talking about the platform changes they have undergone in recent years and best practices when migrating communities. We hope to see you there!

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