By Ted McEnroe, Director of Research and Training, The Community Roundtable The value of The State of Community Management in 2011 and 2012 was to give definition to the competencies and qualities of communities. By 2013, we were ready to shift the focus of the research to something different but … [Read more...]
State of Community Management 2015 Monday Fact #8: New member programs matter
By Ted McEnroe, Head of Research and Content, The Community Roundtable "You never get a second chance to make a first impression." I try not to take too many words of wisdom from old shampoo commercials, but that Head and Shoulders Shampoo tag line does resonate for me when we think about … [Read more...]
The most popular data types in the State of Community Management
By Ted McEnroe, The Community Roundtable Having just enjoyed (survived?) my first season writing and editing for the State of Community Management 2015, one of the most interesting parts of the post-release followup is actually seeing what pieces resonate with people. They seem to fall into three … [Read more...]
The Business Model of Engagement
By Rachel Happe, Principal/Co-Founder, The Community Roundtable Engagement is a hot topic. For those of you who have heard me speak, you know I don't think all engagement is created equally and I think there is far too little focus put on the purpose behind the engagement. You can have high … [Read more...]
