Leveraging Investment to Create Strategic Value
The SOCM 2017 provides a snapshot of the progress and changes in community management, based on research of more than 300 communities from organizations large and small, which span a range of use cases, sectors, and industries.
In this eighth year of research, we were able to produce more relevant data about the three elements of community management that drive success – community strategy, operations, and tactics, than ever before.
The three key findings from the SOCM 2017 are:
- Strategy: Quality of engagement matters more than quantity as communities mature.
- Operations: Lasting behavior change requires more than transactional investments.
- Tactics: Connecting content and programs to strategy accelerates community success.
The full report goes into more detail about these findings, as well as exploring the data in all eight competencies of the Community Maturity Model and much more.
We'd love to hear what you think of the SOCM 2017 - drop us a line, share your thoughts in our facebook group - or hashtag your tweets #socm2017.
Access Previous State of Community Management Reports
The State of Community Management Toolkit includes downloads of all 12 years of the SOCM research, as well as additional related models and content for $99.
You can still take the SOCM 2017 survey!
The 25-minute survey explores your community across the 8 competencies of the Community Maturity Model, and generate an exclusive (and private) scorecard of where you stand in:
- Community Management
- Content and Programs
- Policies and Guidelines
- Metrics and Measurement
Taking the survey positions you to more effectively use The State of Community Management 2017 report. Plus, you can use the included ROI calculator to get a sense of how your ROI stacks up, based on the value of answers created in your community use our ROI model.
You can take the survey now at https://the.cr/socm2017survey