Taking a Community from Hostile to Happy
When community sentiment is good, it often gets taken for granted. When it’s bad, it’s clear that it is one of the biggest barriers to success and value.
What’s not always clear is this: you CAN create the community environment you want.
The Community Roundtable collaborated with a well-known brand to create a welcoming and supportive community that they are proud of – and that delivers real value for both the members and the business.
In this case study, Jillian Bejtlich, Community Architect here at TheCR, covers how they did this, focusing on the following community management practices:
- Developing policies and guidelines
- Creating moderation and escalation processes
- Modeling behavior and coaching advocates
