Electronic Arts Inc., a leading global interactive entertainment software company, delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets to hundreds of millions of players worldwide.
With an online gaming network that is home to dedicated global players, EA sought to drive down support costs while also providing enhanced interactive rewards.
Learn how EA built a gamification-based support hub and a two-tiered super-user program that increased traffic, converted lurkers and deflected contacts from Live Support channels.
