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Lost in Translation: The Term “Social Business”

September 20, 2012 By Leanne Chase

There has been a lot of talk lately both internally among TheCR team and in the social world about the use of the words Social vs. Networked vs. Collaborative vs Enterprise 2.0.  There is even an article titled "Social Business" is Bullshit.  And we agree...sort of. Yes, the concept of change … [Read more...]

Lost In Translation: The Community Roundtable…What We Do and Why

September 14, 2012 By Leanne Chase

Isn't funny the way we often think we have communicated clearly only to find out that is not the case.  In romantic comedies it leads to an entertaining movie but in business it leads to confusion, sometimes frustration and possibly lost sales.  And so it is with The Community Roundtable.  We know … [Read more...]

Community Strategist Training Starts Tuesday

September 7, 2012 By Leanne Chase

On Tuesday our latest module in the community manager training series will begin.  As with all the modules it is: Taught by experienced community professionals who do the work everyday Online and recorded so if you have a conflict you can watch and learn later Includes an online community so you … [Read more...]

When Hiring the Right Community Manager is Critical

September 5, 2012 By Leanne Chase

"Brands that can rock visual media will find themselves market leaders," says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn't because if a picture is worth 1,000 words and interactive experience is probably … [Read more...]

The Role of the Community Strategist: #cmgrchat Recap

August 23, 2012 By Leanne Chase

Yesterday's weekly twitter chat (#cmgrchat) with community manager's focused on the role of the Community Strategist and there was consensus on what the role of a community strategist was vs. a community manager.         So while the community manager is often actively … [Read more...]

Online Communities and Getting Social Buy In

August 10, 2012 By Leanne Chase

If you haven't had a chance to see the podcast series Socious is doing around online communities with business results, you should definitely check it out.  There is some really good information there including this video with our own Rachel Happe: In this session they covered: Business … [Read more...]

Help Your Community Team to Hit the Ground Running This Fall

August 7, 2012 By Leanne Chase

It may not seem like summer is very productive, especially since community engagement can drop off quite a bit.  But it often is a period where we have the space to think more strategically about what's needed to 'level up' and increase productivity or quality when the fall schedule bears down on … [Read more...]

Public Relations Tips for Community Managers

August 2, 2012 By Leanne Chase

Community Managers wear many hats and are often asked to step into unfamiliar roles.  Such is the case for, Judi Huck, community consultant and trainer, and member of TheCR Network.  Instead of being daunted by the task at hand, she has taken the time to learn more about her new role in Public … [Read more...]

Summer Reading List

July 31, 2012 By Leanne Chase

In the summer many of us find ourselves away from the office with some downtime or perhaps in the office but without access to vacationing colleagues who we need to collaborate with to finish work.  For those of you who find yourself with some time that you'd like to use to catch up on … [Read more...]

Social Media Pearls: Interview with Ayelet Baron

July 26, 2012 By Leanne Chase

In case you missed it Ayelet Baron was interviewed by Shirley Williams from Social Media Pearls on VoiceAmerica radio.  It's a great interview and a great opportunity to meet Ayelet, learn more about her background and why we are so excited to have her on our team, and learn more about what we do at … [Read more...]

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