The Community Maturity Model™’s Leadership competency includes executive sponsorship, participation in a community program, emergent community leadership, and ties into broader organizational ecosystems. Leadership programs (a.k.a., advocacy, MVP, and superuser programs) are key to … [Read more...]
5 Ways to Build Engagement with Padraic Ryan
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode Six, 5 Ways to Build Engagement, features Padraic Ryan, Community Manager at eCommerceFuel. Padraic and … [Read more...]
3 Reasons You Should Have a Community Roadmap
A community roadmap gives direction to your community program. Your community strategy describes your destination. The roadmap helps steer you there. Roadmaps often look like project plans, detailing specific activities and the resources required. Roadmaps mark milestones in a community’s … [Read more...]
Community Conversations – Episode #81: Allison Brotman on Community Strategy
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #81 of Community Conversations features Allison Brotman, Vice President, Learning & Community at UKG. On this special State of … [Read more...]
Benchmarking Community Performance
How do you get the data to support an increased budget? What about getting C-Level to take notice of your community successes? Ricoh found benchmarking community performance was key to their growth. With the rapid change in workplace technology and tools, Ricoh wanted to ensure a strategic plan … [Read more...]
Sarah Rapp on Ambassador Programs
Episode Six features Sarah Rapp, Director, Alumni & People Engagement at JA Worldwide. She and Anne discuss JA Worldwide uses ambassador programs to drive long-term engagement. Sarah shares best practices for starting an ambassador program, how JA Worldwide identifies super-passionate … [Read more...]
Community Strategy Must Balance Business and Member Needs
The Community Maturity Model™’s Strategy competency tracks how business and community goals align to achieve results for both the community program and the organization as a whole. Community strategy balances the business’ need to drive revenue or cost savings with the needs of community members. … [Read more...]
Powering Behavior Change Through Community
The Conference Board planned a big community launch for April 2020. One thing they didn't plan on was a global pandemic. Learn how the community team at The Conference Board leveraged their new community to drive increased member retention and improve the member experience, effectively … [Read more...]
Unclogging Bottlenecks with Janet Stiles
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode Five features Janet Stiles, Sr. Director of Member Engagement at the Association of American Medical … [Read more...]
Using Rewards Programs to Drive Engagement
As organizations increasingly use community-led programs to connect with their customers, their online ecosystems expand. What may have started as one centralized community can extend into many brand- or solution-specific online hubs. Specialized communities can attract more engaged and enthusiastic … [Read more...]
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