We came across this article last week about defining your online community to higher ups, and it resonated because people mean a lot of different things when they use the word community. As the article so aptly states, it is hard sometimes to understand if you are "referring to the online community … [Read more...]
The People You’ll Meet in Community Management Training
It's an exciting time of year. Kids are headed back to school, offices are buzzing again with an increased workload and manager's thoughts turn to productivity. Those interested in bettering their social media and community management team's engagement skills are gathering together online starting … [Read more...]
Content Marketing is Required but not Sufficient
by Rachel Happe, Co-founder of The Community Roundtable I hear the phrase 'content is king' thrown around a LOT. Great content is certainly a critical component of any digital strategy - it's a keystone of what we do at TheCR - but on its own it is insufficient. I'm always waiting for the … [Read more...]
School or Practical Training for Community Managers?
There is no doubt that demand for skills in social and community management are on the rise. What exactly do companies want for their community teams? The honest answer is that many are not sure. But some more experienced in online communities, like those in TheCR Network, have more of an idea as … [Read more...]
Is Your Business/Community Ready for The Collaborative Economy?
We are pleased to start our fall programming off with a bang in September as Jeremiah Owyang joins us to talk both with TheCR Network members and our greater community on his recent research into The Collaborative Economy, exploring what it means for organizations, their community managers and their … [Read more...]
Interesting New Report – Social Business: Shifting Out of First Gear
This post by Rachel Happe was originally published in our monthly newsletter. To get TheCR News delivered to your inbox each month, subscribe today. Deloitte University Press Released a report earlier this month that echoes much of what we are seeing in the marketplace and is consistent with our … [Read more...]
Community 101
One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why it should matter to them. A large part of that training covers the different tools and online … [Read more...]
Inside TheCR Network: Summer Slowdown for Online Communities
It was the last week of June and a discussion started inside TheCR Network on dips in community engagement. The member who started the discussion had a newer community (under 1 year), was seeing a continuing decrease in participation and starting to feel panicky. It's something that is not uncommon, … [Read more...]
This Year’s All-Star Content
Many of TheCR team are not shy about how much we love baseball. So as we've hit the mid-point in our favorite sports season, we thought we would see who our website, blog and resources all-stars are this year. Here is this year's starting line-up voted in by those fans who visit our … [Read more...]
Perspectives on The Value of Community Management
This is the fourth year we have published our State of Community Management Report and we are continually humbled by the response, from contributions, shares and the creation of derivative work. This year we made some significant changes to the way we do the research and what it covers because the … [Read more...]
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