Build Archives

2012 SOCM: What Struggles Will Your Community Face As It Matures?

May 17, 2012 By Leanne Chase

Recently we had a call with TheCR Network members to go through the 2012 State of Community Management report. Not surprisingly with everything on their plates, many had not had time to digest it all the way through. So they were thrilled to have Rachel Happe go over the key findings in more … [Read more...]

Danger: Community/Social Strategist Shortage Ahead

May 15, 2012 By Jim Storer

I've been thinking about this post for a long time. It started some time last fall when I was talking with a member of TheCR Network about how they should approach building out their social media/community team. In the course of the conversation, my recommendation boiled down to this... "hire the … [Read more...]

Brainyard’s Community Manager Webinar: Your Questions Answered

May 3, 2012 By Rachel Happe

Wow! What a great webinar we were part of yesterday. I presented alongside Sandy Carter of IBM and we had a great conversation about community management and community managers. Thank you to the many great people from a wide variety of companies on the call, some of whom are just starting out on … [Read more...]

Online Community Success Takes Planning and Patience

May 1, 2012 By Leanne Chase

There has been recent discussion in the blogosphere about how some companies are abandoning their blogs. And much of it sounds very familiar and is something we have heard in the online community sphere as well. And it's not surprising. Many companies aren't quite sure what they are getting into … [Read more...]

The Community Strategist Squeeze

April 27, 2012 By Rachel Happe

It would be too hyperbolic to say there is a crisis in community and social business staffing, but there are definitely some big problems, particularly at the senior and strategic levels. Most people in the space know that experienced community managers are hard to come by generally and if you want … [Read more...]

SXSWi Takeaways for Community Management

April 17, 2012 By Leanne Chase

This year SXSW Interactive was bigger than its music festival. Which is interesting as it started as a small community event and has become big business. As always there was plenty to learn at this event for community management and social business pros and thanks to Fleishman-Hillard's … [Read more...]

Inside TheCR Network: Storytelling and the Power of Why

April 9, 2012 By Rick Allen

Recently, Michael Margolis of The Reinvention Summit and Get Storied joined members of TheCR Network to discuss the art of storytelling. As described on his website, "Storytelling is the most important skill you didn’t learn in school. But it’s the foundation for everything." For … [Read more...]

Announcing the 2012 State of Community Management Report

March 28, 2012 By Rachel Happe

We are very pleased to announce our third annual State of Community Management report. We started our annual report as a means to achieve our mission of advancing the business of community - making what we know collectively about community building more visible and accessible to everyone. The … [Read more...]

Time for a little community spring cleaning?

March 15, 2012 By Hillary Boucher

Ah! Spring and the age old tradition of spring cleaning. Throw open those windows, bring in fresh air and dust behind the couch....or rather...the forums. We asked our members how they keep things fresh in their communities, day after day, spring after spring. Here are their answers! What are some … [Read more...]

How To Build A Community From The Ground Up

March 13, 2012 By Leanne Chase

We learn so much from our network and enjoy sharing that information. It is what we do, after all, advance the business of community for everyone in our circle. Many have come to us asking how to get started, or do we think their community might work, or what they might do better. Here … [Read more...]