Communities are often mistaken as approaches for a single use case – and they can be successful that way. “The community is a really critical tool in helping us to expand our audience and bring more traffic to our website, in a way that no amount of marketing can do.” Allison Dolan, … [Read more...]
How can I use community to remove bottlenecks from my organization?
In an increasingly networked world, customers and members expect answers to their questions in near-real time. Community programs provide a way to empower individuals to collaborate, share, and learn, while removing bottlenecks that can arise when multiple people are involved in a project … [Read more...]
Jennifer Erzen on the (Not So) Secret Powers of Community
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Five Best Practices for Onboarding New Members
How you welcome your new members matters - one of the most consistent findings in our State of Community Management research is on the impact of onboarding programs on getting new members to engage in a community. It makes sense – having someone welcome you, give you some ground rules on … [Read more...]
How can I use our community to empower members?
When individuals are inspired, engaged, and empowered they fuel a self-reinforcing positive feedback loop. Success breeds success because people see engagement rewarded, which in turn increases how comfortable they are engaging in the community themselves. People live up or down to the … [Read more...]
I don’t have the budget to add new staff to my community team but I’m going crazy.
There is a good chance your online community is busier than ever. With millions of employees working that #suddentlyremote life, brands scrambling to handle service and support requests online, and a lot of people with free time on their hands, online community managers have a lot of work to do, and … [Read more...]
The Day(s) the Community Died
After six weeks of self-isolation, even those of us who are introverts are realizing we may not be as introverted as we think. Like the phases of grief, this crisis has sent me through stages of emotion. At first, it was novel and even a bit fun - our morning routine was calmer, our daughter … [Read more...]
Using Online Community to Transform Internal Culture and Communications
Humana is a healthcare company that has transitioned through its 50+ years from operating nursing homes to operating hospitals to offering health insurance to millions of people. In recent years, Humana has focused its efforts on the senior population through Medicare Advantage products, as well as … [Read more...]
Lili McDonald on Being Comfortable with Community Technology
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Ashleigh Brookshaw and Meghan Bates on Change Management
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
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