How many times have you wished you could respond, with data, to the following questions: What is the value of implementing a community strategy? What is the value of a community manager? How long does it take to achieve a critical mass of activity such that the community is … [Read more...]
Appreciating Community Managers – Happy CMAD!
When Jeremiah Owyang started Community Manager Appreciation Day (#CMAD) we were one of the first to jump on the bandwagon because community managers often work behind the scenes which means that they sometimes don't get the appreciation they deserve for often very challenging work. In the best of … [Read more...]
Why Community Management Is Not a Fad Diet
Community management and social business is a discipline, not a discrete set of tasks and boxes to be completed and checked off before you move on to something else. We've written about this before and I was reminded of it yesterday from a tweet from IBM's Vice President of Social Business … [Read more...]
Online Communities and Getting Social Buy In
If you haven't had a chance to see the podcast series Socious is doing around online communities with business results, you should definitely check it out. There is some really good information there including this video with our own Rachel Happe: In this session they covered: Business … [Read more...]
Building a Social Business: Start with Email Changes
Social business is all great in theory and recent studies show that executives now think it is a key strategic initiative for them... but that doesn't help those tasked with figuring it all out know where to start. I often say that people come to communities for content and stay for relationships. … [Read more...]
What’s Changed in Community Management? TheCR Network Members Weigh In
As The Community Roundtable reached our 3-year anniversary, we reflected on how much had changed in 3 years. It was a time: • Before the phrase Social Business was coined • When your Twitter stream was manageable and you were able to really connect with others there • When social networking was … [Read more...]
Fulfilling Our Mission: Announcing Training Scholarship Recipients
There are a number of reasons we started The Community Roundtable, but chief among them is that we care about helping people. That sentiment is directed toward our customers, but it is also directed to others – potential employees, vendors, partners and people we don’t even know. We have … [Read more...]
Developing The Social Executive
One of the hardest things that community leaders do is to help executives within their organization understand the value of communities and how to effectively participate themselves. It's not that executives can't learn but they are faced with unique challenges: Booked Solid: Executives have very … [Read more...]
Six Risks of Not Having Community Management
Community management is one of those things that, when working well, often goes unnoticed and unappreciated. It's a bit like that hostess that always has fantastic parties but no one really understands the hard work that went into the party itself. However, when community management is bad or … [Read more...]
Communities and the Value of Answering Unarticulated Needs
We had an excellent member call late last year with John Stepper of Deustche Bank who is working on a training course to help employees manage their reputation inside the organization. This conversation about influence and reputation is very active on the social web but taking that inside the … [Read more...]
