Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet, or stay connected to your members and audience in virtually, community can solve for nearly every organizational … [Read more...]
The Value of Communities During the COVID-19 Crisis
Everyone around the globe is scrambling to respond to the COVID-19 crisis. It is moving quickly and it does not discriminate. The shared impact will be determined by the collective behaviors of each individual because it is bigger and faster than most centralized decision-makers can keep up with, … [Read more...]
The Role of Communities in Innovation
Communities play a critical role in innovation. Whether in the middle ages or now cities, in particular, are critical to innovation. Cities are a type of community that produces a high cadence of collisions between a diverse set of individuals. This collision of people and ideas allows people to … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]
Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case
Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]
A 2017 View of the Community Platform Market
The Community and ESN Market is in Flux The community platform market is in flux, leaving customers anxious and uneasy. The two most mature independent community platform providers - Lithium and Jive - have been acquired by private equity firms. Even more recently, Lithium turned around and … [Read more...]
Social Media is Broken…Communities Can Help
Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]
Digital Culture Run Amok: The Case for Community Management
By Rachel Happe, Co-Founder and Principal of The Community Roundtable The complexity of the world is at our fingertips. It's in our faces and on our screens. We are deluged daily with information we don't have time to process. Anxiety drugs and self-medication are rampant. The political climate … [Read more...]
Throwback Thursday: Community ROI & Benefits
By Amy Turner, The Community Roundtable After seeing so many wonderful pics of summer vacations from the 70s and 80s, and the weird and wacky hair styles they contain we just couldn't help ourselves. We are fully embracing the #ThrowbackThursday nostalgia here at The Community Roundtable with a … [Read more...]
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