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Executive Perspectives on How the Way the World Works is Changing

October 16, 2020 By Rachel Happe

Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]

Community ROI & Benefits, Leadership, Presentations, Research, State of Community Management, Strategy, The Social Executive
connect, SOCM

The Economics of Culture Change

July 14, 2020 By Rachel Happe

Community ROI metrics

Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]

Community Manager Role, Community ROI & Benefits, State of Community Management, Strategy
communications, Employee Communications, Internal Comms, internal communications

The Business of Community

May 11, 2020 By Shannon Abram

Business of Community

Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet, or stay connected to your members and audience in virtually, community can solve for nearly every organizational … [Read more...]

Build, Community ROI & Benefits, Leadership, Presentations, Strategy, The Social Executive, TheCR Network Webinars
business, rachel happe, webinar

The Value of Communities During the COVID-19 Crisis

March 17, 2020 By Rachel Happe

Communities in a Crisis

Everyone around the globe is scrambling to respond to the COVID-19 crisis. It is moving quickly and it does not discriminate. The shared impact will be determined by the collective behaviors of each individual because it is bigger and faster than most centralized decision-makers can keep up with, … [Read more...]

Community Manager Role, Community ROI & Benefits, Resources

The Role of Communities in Innovation

February 21, 2020 By Rachel Happe

Communities play a critical role in innovation. Whether in the middle ages or now cities, in particular, are critical to innovation. Cities are a type of community that produces a high cadence of collisions between a diverse set of individuals. This collision of people and ideas allows people to … [Read more...]

Community Management Best Practices, Community ROI & Benefits, Research
Community, Community Case Studies, innovation

Calculating Community ROI: Measuring the Networked Value of Engagement

September 19, 2018 By Shannon Abram

how to calculate community ROI

Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]

Community ROI & Benefits, Research, Strategy
community management, ROI, value

So Much Community Data, So Little Insight

May 8, 2018 By Rachel Happe

how communities help grow businesses

Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]

Community ROI & Benefits, Strategy

Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case

November 28, 2017 By Shannon Abram

Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]

Community ROI & Benefits, Strategy, Training

A 2017 View of the Community Platform Market

September 28, 2017 By Rachel Happe

Best community platforms

The Community and ESN Market is in Flux The community platform market is in flux, leaving customers anxious and uneasy. The two most mature independent community platform providers - Lithium and Jive - have been acquired by private equity firms. Even more recently, Lithium turned around and … [Read more...]

Community ROI & Benefits, Tools

Social Media is Broken…Communities Can Help

November 15, 2016 By Rachel Happe

Community funnel

  Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]

Community ROI & Benefits
Community, community management, ROI, social media broken, Strategy, work out loud framework

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