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Four Tips for Calculating Community Return on Investment (ROI)

May 5, 2022 By Shannon Abram

It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. That is phenomenal progress in a few short years – and something in which everyone who works in the community space can feel … [Read more...]

Executive Perspectives on How the Way the World Works is Changing

October 16, 2020 By Rachel Happe

Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]

The Economics of Culture Change

July 14, 2020 By Rachel Happe

Community ROI metrics

Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]

The Business of Community

May 11, 2020 By Shannon Abram

Business of Community

Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet (online employee community), or stay connected to your members and audience in virtually, community can solve for nearly every … [Read more...]

Calculating Community Return on Investment (ROI)

March 18, 2020 By Shannon Abram

In this brief, we explore a universal formula for capturing the Return on Investment (ROI) of an engagement behavior at the heart of all successful communities. The Value of an Answer. No matter what your community use case, questions, and answers are its lifeblood. By capturing the value of … [Read more...]

The Value of Communities During the COVID-19 Crisis

March 17, 2020 By Rachel Happe

Communities in a Crisis

Everyone around the globe is scrambling to respond to the COVID-19 crisis. It is moving quickly and it does not discriminate. The shared impact will be determined by the collective behaviors of each individual because it is bigger and faster than most centralized decision-makers can keep up with, … [Read more...]

The Role of Communities in Innovation

February 21, 2020 By Rachel Happe

Communities play a critical role in innovation. Whether in the middle ages or now cities, in particular, are critical to innovation. Cities are a type of community that produces a high cadence of collisions between a diverse set of individuals. This collision of people and ideas allows people to … [Read more...]

Calculating Community ROI: Measuring the Networked Value of Engagement

September 19, 2018 By Shannon Abram

how to calculate community ROI

Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]

So Much Community Data, So Little Insight

May 8, 2018 By Rachel Happe

how communities help grow businesses

Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]

Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case

November 28, 2017 By Shannon Abram

Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]

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