For the last few years, TheCR has been publishing an annual State of Community Management report, compiling and organizing the best of what we learn from our work with over 90 companies. This year we felt the time was right to extend that research into quantitative data that community teams could … [Read more...]
Check Out Our New Look
We are very excited to introduce our new and improved website! While putting on a little make up and freshening up content is always a good idea, we wanted to rethink everything. Our goal with the new web site is to help visitors: Understand where they are on their journey to adopt social … [Read more...]
How a Community Management Approach Helps Performance In a Time of Crisis
Last week our team watched horrific events unfold in the community that most of us live, work and play in. After a shocking week we are starting to come out of our fog and return to what now accounts for normal. And while this event is still very personal for us, among the many articles we read … [Read more...]
What Is a Social Executive?
We've been interviewing senior executives at organizations like SAP, JP Morgan Chase, Del Monte, Alcoa, Axa, Deutsche Bank, the U.S. State Department, the Transportation Security Administration, Aetna, UBM, Ford and more to try and understand how they view and use social technologies and approaches. … [Read more...]
Truth, Innovation and Communities
We often see truth as an absolute but the reality is that our communities define our truth. Even scientific truths like the existence of gravity as a physical force would not be the accepted truth if everyone in the community thought instead that fairies were responsible for snatching items from … [Read more...]
Working in the Social World: Complex Adaptive Systems
Last week I had the honor and fun of keynoting at Defrag. It was my first Defrag conference and I was not entirely sure what to expect aside from knowing it was a forum for deeper thinking about enterprise technologies. I was pleasantly surprised that both presenters and attendees were talking about … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
Danger: Community/Social Strategist Shortage Ahead
I've been thinking about this post for a long time. It started some time last fall when I was talking with a member of TheCR Network about how they should approach building out their social media/community team. In the course of the conversation, my recommendation boiled down to this... "hire the … [Read more...]
The Community Strategist Squeeze
It would be too hyperbolic to say there is a crisis in community and social business staffing, but there are definitely some big problems, particularly at the senior and strategic levels. Most people in the space know that experienced community managers are hard to come by generally and if you want … [Read more...]
Developing The Social Executive
One of the hardest things that community leaders do is to help executives within their organization understand the value of communities and how to effectively participate themselves. It's not that executives can't learn but they are faced with unique challenges: Booked Solid: Executives have very … [Read more...]
