Meet Allison Brotman: Name: Allison BrotmanTitle: VP, Learning and CommunityOrganization: UKG As the VP, Learning and Community, Allison Brotman leads the charge in fostering customer learning and engagement at UKG. Her mission? To ensure customers not only adopt but actively engage with the UKG … [Read more...]
Building Strategic Maturity and Securing Budgets
Community programs are evolving rapidly (as always!), with organizations increasingly recognizing the importance of having an approved, operational, and measurable strategy (spoiler alert - an approved strategy is one of the criteria for our best-in-class community segment). This shift is evident in … [Read more...]
What’s in a name? Best-in-Class Communities
Over the years, we've highlight "Best-in-Class" communities in our State of Community Management Research. The Best-in-Class defines a segment of respondents to the State of Community Management 2024 survey that represent a mature, effective online community program. Our reporting directly … [Read more...]
More Signal, Less Noise – The State of Community Management 2024
Welcome to the 15th edition of the State of Community Management research, brought to you by The Community Roundtable! We are thrilled to share this year's research report - the State of Community Management 2024 with you. When we first published the State of Community Management research in … [Read more...]
What’s the best way to spend your content and programming budget?
The Community Maturity Model’s™ Content & Programs competency concerns the twin foundational pillars of any thriving community program: content and programs. These are the essential components that attract and retain members. High-quality content is critical to create interest and engagement … [Read more...]
Focus on relationships to build strong communities.
Kyle Pitocchelli is a business strategist and coach, a design thinker, and a functional movement coach. As a member of our Research Advisory Board, he offered guidance and expertise on our community management competency data. Here he shares three thought on the state of community management as … [Read more...]
Three Trends in Community Management in 2023
Community is an always-evolving field. Explore three trends on community management in 2023 with this detailed look at how community professionals self-report on their program. Our research shows that community teams are not immune to the global economic slowdown and staffing cuts seen in 2023, … [Read more...]
Communities are behavior change-makers.
Communities are behavior change-makers. When you give people a faster, easier, or more effective way to do something, they typically adopt this new approach. Our 2023 State of Community Management research showed that external-facing communities continue to grow across nearly all behaviors we index. … [Read more...]
Community Ecosystem Map: My framework for mapping content and programs
Bri Leever, Community Builder and Contributor to the 2023 State of Community Management Report shared her framework for planning effective content and programs - the Community Ecosystem Map. Call to Action At the top is where we put the three calls to action. I like to start with 1) get … [Read more...]
Growing Organizational Interest in Community Metrics
The Metrics & Measurement competency of The Community Maturity Model™ helps organizations understand the “why” of social approaches and the results they see when they do. Community teams are often responsible for collecting, analyzing, and reporting back to the organization, which evolves as the … [Read more...]
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