Communities are behavior change-makers. When you give people a faster, easier, or more effective way to do something, they typically adopt this new approach. Our 2023 State of Community Management research showed that external-facing communities continue to grow across nearly all behaviors we index. … [Read more...]
Community Ecosystem Map: My framework for mapping content and programs
Bri Leever, Community Builder and Contributor to the 2023 State of Community Management Report shared her framework for planning effective content and programs - the Community Ecosystem Map. Call to Action At the top is where we put the three calls to action. I like to start with 1) get … [Read more...]
Growing Organizational Interest in Community Metrics
The Metrics & Measurement competency of The Community Maturity Model™ helps organizations understand the “why” of social approaches and the results they see when they do. Community teams are often responsible for collecting, analyzing, and reporting back to the organization, which evolves as the … [Read more...]
Don’t Let Your Community Get Stale
The Tools competency of the Community Maturity Model™ considers the technical architecture of an organization, and how social technologies and community tools fit into it. Tools can be anything that provides efficiencies or leverage and require investment (both for the tool itself and for the … [Read more...]
Community Conversations – Episode #89 – Melissa Westervelt on Policies and Governance
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #89 of Community Conversations features Melissa Westervelt, Product Manager, Digital Engagement at Cambridge Associates. On this … [Read more...]
Interested in Growing Your Community? Become an Enabler!
Community managers are often connectors by default - it takes a certain type of person to excel at the role. People with high EQ tend to thrive. Our research has shown that community leaders with a network of communities are more likely to provide enabling resources to their organization than … [Read more...]
Help Community Programs Scale
The Policies & Governance competency of the Community Maturity Model™ details operational guidelines for successful online community programs. Policies refer to how a community interacts and can be divided into two areas: Terms of service - How a community is managed in legal … [Read more...]
Community Conversations – Episode #87: Kelly Munro on Content and Programs
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #87 of Community Conversations features Kelly Munro, Community Team Lead, Xero. On this special State of Community … [Read more...]
Leverage external sources for low-lift community programs
The Content & Programs competency of the Community Maturity Model™ examines the resources and interactions a community offers its members, and is the lifeblood of a successful community program. Content gives people a reason to visit (and return to) a community, while programs create … [Read more...]
Community Teams are Growing
The Community Management competency of the Community Maturity Model™ involves everything that ensures communities are productive. While community managers come from all walks of life and approach their role differently, they have the same goal: Build healthy, engaged communities where members learn … [Read more...]
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