There are A LOT of changes going on in the community industry right now. From some amazing data in last year's research to some exciting trends to strategic interest from new verticals like government, education, and NGOs. Industry research like the State of Community Management matters more than … [Read more...]
Community Management is Becoming Everyone’s Job
Communities have an immense cross-functional impact, but the State of Community Management 2018 also showed us how far that impact goes. Not only are community professionals responsible for the community and engagement, but individuals across organizations are increasingly responsible as well. What … [Read more...]
Why Community Teams Need to Get Smart About Using ROI
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
Executives are Overwhelmingly Supportive of Community Approaches
We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there … [Read more...]
Communities contribute to multiple strategic objectives
Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment. Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased … [Read more...]
The Hidden Work of Community Teams
Community management work is evolving along with roles - and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I've long said that community management is the future of all management - … [Read more...]
Gaps in Strategy Contribute to Community Professionals’ Burnout
If you work in community management, chances are that you’ve felt burnt out recently – according to the State of Community Management 2018 Report, 45% of community professionals have felt that way in the past year alone. Do you ever think about why that is? To put that 45% in perspective, almost … [Read more...]
The Cross-Functional Impact of Communities
Executives are struggling with how to rapidly transform their organizations. There is so much that needs to be addressed and so quickly, that it's challenging to know where to start.Communities point to a possible approach. Community impact is broad and deep Communities are reaching the breadth … [Read more...]
SOCM2018: Communities Empower Individuals
Communities enable human potential I believe in the power of communities to enable human potential. To thrive, we all need support and challenge. We often receive those messages best from our peers. What does it mean to thrive? To me, that means we continuously learn and apply what we are … [Read more...]
Communities are Change Agents
Resiliency and the ability to change quickly are becoming key competencies for all organizations as new technologies create rapidly changing market conditions. Organizations need to acquire and apply new knowledge faster, and the more traditional learning and professional support mechanisms cannot … [Read more...]
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