Community roles are more differentiated than they were just a few years ago, but they still lack consistency and rationalized salaries. Our sample includes individual contributors all the way up to vice presidents and over a third of community teams include more specific roles, including community … [Read more...]
Communities Enable Thriving and Adaptive Ecosystems
Communities are often mistaken as approaches for a single use case – and they can be successful that way. For decades, online communities used in a business context were often focused on customer support case deflection and 74% of external community programs still identify this as a functional … [Read more...]
Advanced Online Community Strategies Enable Success
Successful communities are generative, with success and impact leading to more success and impact. Community returns, by their nature, benefit more than one participant, thanks in part to the trust and transparency that they enable. This typically results in consolidated and transparent information, … [Read more...]
Q&A from the SOCM 2019 Webinar
Missed the SOCM 2019 webinar? Access the Archive here. During the SOCM 2019 the audience asked GREAT questions. In case you missed the webinar or were too engrossed in the slides to check out the chat, we've saved the Q&A for you. We even added in some answers to questions we didn't get to … [Read more...]
Be Heard! The 2019 State of Community Management Research is now open.
There are A LOT of changes going on in the community industry right now. From some amazing data in last year's research to some exciting trends to strategic interest from new verticals like government, education, and NGOs. Industry research like the State of Community Management matters more than … [Read more...]
Community Management is Becoming Everyone’s Job
Communities have an immense cross-functional impact, but the State of Community Management 2018 also showed us how far that impact goes. Not only are community professionals responsible for the community and engagement, but individuals across organizations are increasingly responsible as well. What … [Read more...]
Why Community Teams Need to Get Smart About Using ROI
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
Executives are Overwhelmingly Supportive of Community Approaches
We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there … [Read more...]
Communities contribute to multiple strategic objectives
Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment. Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased … [Read more...]
The Hidden Work of Community Teams
Community management work is evolving along with roles - and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I've long said that community management is the future of all management - … [Read more...]
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