Need to increase engagement in your online community? Three companies share ways they increase engagement with their online audience. If you are struggling with engagement in your online community then you aren't alone. Improving and maintaining online engagement is the number one challenge for … [Read more...]
Executive Perspectives on How the Way the World Works is Changing
Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]
The Economics of Culture Change
Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]
Institutionalizing Inclusion
Inclusion is a critical focus for most organizations and has been particularly prominent over the past few months. Online communities are uniquely suited to promote wide-scale inclusion because of their collaborative rather than directive structure—they reward members for their unique contributions … [Read more...]
Four Ways Online Engagement Impacts Members
All engagement is not the same...and different engagement behaviors generate different outcomes. Engagement is challenging to measure because engagement is not a single action, but a range of behaviors. Without getting more specific about what kind of engagement is meaningful – and what … [Read more...]
Podcast: SOCM 2019 Highlight – Community Leadership is Unevenly Distributed
Join TheCR’s Rachel Happe, Principal and Co-Founder of The Community Roundtable, as she chats with Marjorie Anderson, CSPO, Manager, Digital Communities at the Project Management Institute, about the State of Community Management 2019 report. In Episode #62, Rachel and Marjorie discuss … [Read more...]
Burn-Out Risk is High for Online Community Managers
Or 10th annual State of Community Management survey revealed that online community professionals are both incredibly optimistic and incredibly burnt out. A full 50% of community professionals experienced a high degree of burnout over the past 12 months. At the same time, 69% see a future for … [Read more...]
Online Communities Generate Huge ROI
Communities are complex and ever- changing. In the real world, they are challenging to see in aggregate and, therefore, almost impossible to measure. Online, however, we can see how communities form, change, fragment, divide, and dissipate. That allows us to communicate community dynamics, … [Read more...]
Trends in Community Management Staffing
34% of community professionals surveyed in the State of Community Management 2019 are still on teams of one, with the average community team now at six individuals, four of whom are full-time. Surprisingly, the size of a team currently does not show consistent correlation to use case, the number … [Read more...]
Positive Community Impact Powers a Circle of Success
The famous Alexandre Dumas quote “Nothing succeeds like success” illustrates a critical aspect of successful communities. In particular, because individuals do not always know what to expect from communities, success shows people what is possible and, in turn, tends to change their expectations and … [Read more...]
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