We developed the Community Maturity Model (CMM) to help community leaders and their organizations understand,plan for, and assess the performance of their community and social business initiatives. The CMM organizes the issues, associated competencies, and information relevant to community … [Read more...]
What is the State of Community Management?
The State of Community Management is our annual research platform that tracksthe performance of communities and community management across the eight competencies of the Community Maturity Model. The SOCM first launched in 2010 and we have published an updated report based on new research. Each … [Read more...]
Community is not a content funnel: don’t force-feed your members.
Wondering how much is the right amount of community content? You might be asking the wrong question. I was at a client meeting recently, where a lot of the conversation revolved around content, and one executive’s general conclusion was this: “More content is better, and more content with targeting … [Read more...]
How can you use community guidelines to support your work?
For years, community thought leaders in TheCR Network have highlighted the importance of community guidelines and policies that promote healthy community behaviors. Make your community guidelines and policies a trellis, rather than a box, and create a frame for your community to flourish. That is … [Read more...]
Online community platforms: Feel the meh.
The rise of communities as a powerful tool for behavior change has brought with it no shortage of new platforms and technology. There are large enterprise level platform providers, smaller niche offerings, community offshoots of major social and CRM platforms, and hybrid community-collaboration … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Community Hiring Is Not Keeping Up
Community management skills are increasingly required for all management roles. That has not resulted in a corresponding increase in community hiring. Communities Are Now Strategic Executives finally see communities as intriguing options for solving their organization’s hairiest issues - from … [Read more...]
Do online communities need dedicated budgets? YES!
One of the questions we ask each year in the State of Community Management survey is whether communities have their own budget. It may not seem like a big deal – and to some community leaders, dealing with the budget process might sound unappealing. However, we consistently see correlations … [Read more...]
Online communities have executive attention – and expectations.
Need a sign that communities are in the spotlight? Look at where communities fit into organizations. In the State of Community Management 2017, we asked more than 300 community professionals where their communities fit in the structures of their organization. Communities today can be housed … [Read more...]
Do communities spend more on people or platforms?
Here’s an interesting piece of data from the SOCM 2017: for the first time, communities say they are spending more on people than on technology. That’s right - by a narrow margin, organizations with dedicated community budgets said they spent slightly more on community management salaries and … [Read more...]
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