Executive engagement has long been considered a critical element of community growth. But getting executives to be truly involved in communities has been a tremendous challenge for community managers. So what’s keeping executives from jumping in, even when they think community is a critical … [Read more...]
Quantify value, not vanity: The SOCM 2017 is out!
Eight years ago, when Jim Storer and Rachel Happe founded The Community Roundtable, it was the beginning of understanding that the “art” of community management had a lot of science in it - repeatable best practices that can separate the best communities from the rest. Each year since then, we … [Read more...]
Assess your Community Management Maturity
Eight years. The Community Roundtable has been doing its annual research on the landscape of community management for close to a decade. We have learned a lot in that time and this research has contributed to the discipline by: Consolidating and determining standard practices within … [Read more...]
Building community in uncertain times
These are difficult times online. The first week of the Trump Administration, whether you are in favor of or opposed to his policies, have swamped social media and many communities with debates, discussions, and diatribes that can overwhelm any other conversation. It's a tricky time for … [Read more...]
Best-in-class communities measure behavior over activity – SOCM Fact #12
By Ted McEnroe, Director of Research and Training What is the best way to capture the value of your community? Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain - … [Read more...]
Good communities plan now for a mobile engagement future
By Ted McEnroe, Director of Research and Training Organizations are changing. We're on the move. We work remotely. We rely more and more on smaller devices. And our communities aren't keeping up. In the State of Community Management 2016 survey, we introduced two new questions for community … [Read more...]
Don’t be afraid to define community guidelines
By Ted McEnroe, Director of Research and Training Rules. My 6-year-old hates them - but really she doesn't. The same holds true for many communities. Communities - and 6-year-olds - tend to function best when there is some defined sense of appropriate behaviors. But there's a catch. Policies … [Read more...]
In online communities, new member programs matter – SOCM2016 Fact #9
By Ted McEnroe, Director of Research and Training You walk into a new place - maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time … [Read more...]
Does your community culture make you a Lake Wobegon community?
By Ted McEnroe, Director of Research and Training I was reviewing data from the State of Community Management from the 2016 report when a data point caught my attention that wasn't part of the initial publication. Even at the Stage 1, our lowest level of community maturity, nearly half of … [Read more...]
The best community managers share leadership of community programs: SOCM2016 Fact #8
By Ted McEnroe, Director of Research and Training You start a community. It's awesome. People engage, share ideas and provide value. You moderate, plan, provide tech support, train, encourage, goad, scold, backchannel and do about 37 other things, and that's just before lunch. And it … [Read more...]
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