By Ted McEnroe, Director of Research and Training Explaining what you do as a Community Manager is never easy - and it turns out, it's likely to change as your community matures. That's right - not every community manager does the same thing, and all community manager roles evolve as their … [Read more...]
Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6
By Ted McEnroe, Director of Research and Training They like you. They really really like you. Your community advocates. They are the ones you love to see - they answer questions and cheer you on and by being engaged they give you a sense that your time and efforts aren't going unnoticed. But … [Read more...]
Who’s the most valuable group for your community engagement? (It’s not your CEO.)
By Ted McEnroe, Director of Research and Training Who is the person you most need involved to create a successful online community (other than a full-time community manager)? It's not your CEO. Or anyone else in the C-suite. Our State of Community Management research finds that while … [Read more...]
Communities have big goals, but too few have a roadmap to get there
By Ted McEnroe, Director of Research and Training If you're planning a vacation this summer, you have a plan. You have a vehicle. You have destinations in mind. And I bet you know how to get there, or have a map to get you there. Can you say the same for your community? In most cases, the … [Read more...]
Best-in-class communities know their value
By Ted McEnroe, Director of Research and Training "Is it worth it?" It's a common question when making any investment - time, money, energy or brain power - in anything, whether it's a movie, a meal at a new restaurant, a new exercise program, or anything else. We like to know whether what we … [Read more...]
Want community engagement? Make your organization care about it.
By Ted McEnroe, Director of Research and Training, The Community Roundtable Convincing skeptics about the value of community is a part of the job for all too many community managers. When faced with adversity, there's almost a "fight or flight" choice. The "fight" choice in this case is to strive … [Read more...]
Member feedback creates engagement opportunity
By Ted McEnroe, Director of Research and Training June is wedding season, but engagement happens year-round. At least that's what community managers hope. For The State of Community Management 2016, we wanted to get a better sense of some of the cultural elements that drive higher engagement … [Read more...]
Scale yourself as a community manager to take community to new heights
By Ted McEnroe, Director of Research and Training, The Community Roundtable Have you ever met a successful community manager who says they wish they had more to do? Me neither. Community managers wear multiple hats, work with myriad stakeholders and are expected to understand everything … [Read more...]
Communities in 2016: Quantifying the Value of Community
By Rachel Happe, Co-founder and Principal, The Community Roundtable. It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. But the spotlight brings its own challenges and pressures. … [Read more...]
2016 SOCM Report: Quantifying the Value of Community
By Ted McEnroe, Director of Research and Training, The Community Roundtable It's here! Months of data gathering and analysis. Hundreds of thousands of data points. More than 100 charts. Today, we release the most comprehensive State of Community Management report in our history. The State of … [Read more...]
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