By Ted McEnroe, Director of Research and Training What is the best way to capture the value of your community? Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain - … [Read more...]
Good communities plan now for a mobile engagement future
By Ted McEnroe, Director of Research and Training Organizations are changing. We're on the move. We work remotely. We rely more and more on smaller devices. And our communities aren't keeping up. In the State of Community Management 2016 survey, we introduced two new questions for community … [Read more...]
Don’t be afraid to define community guidelines
By Ted McEnroe, Director of Research and Training Rules. My 6-year-old hates them - but really she doesn't. The same holds true for many communities. Communities - and 6-year-olds - tend to function best when there is some defined sense of appropriate behaviors. But there's a catch. Policies … [Read more...]
In online communities, new member programs matter – SOCM2016 Fact #9
By Ted McEnroe, Director of Research and Training You walk into a new place - maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time … [Read more...]
Does your community culture make you a Lake Wobegon community?
By Ted McEnroe, Director of Research and Training I was reviewing data from the State of Community Management from the 2016 report when a data point caught my attention that wasn't part of the initial publication. Even at the Stage 1, our lowest level of community maturity, nearly half of … [Read more...]
The best community managers share leadership of community programs: SOCM2016 Fact #8
By Ted McEnroe, Director of Research and Training You start a community. It's awesome. People engage, share ideas and provide value. You moderate, plan, provide tech support, train, encourage, goad, scold, backchannel and do about 37 other things, and that's just before lunch. And it … [Read more...]
Do community manager roles change as communities mature?
By Ted McEnroe, Director of Research and Training Explaining what you do as a Community Manager is never easy - and it turns out, it's likely to change as your community matures. That's right - not every community manager does the same thing, and all community manager roles evolve as their … [Read more...]
Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6
By Ted McEnroe, Director of Research and Training They like you. They really really like you. Your community advocates. They are the ones you love to see - they answer questions and cheer you on and by being engaged they give you a sense that your time and efforts aren't going unnoticed. But … [Read more...]
Who’s the most valuable group for your community engagement? (It’s not your CEO.)
By Ted McEnroe, Director of Research and Training Who is the person you most need involved to create a successful online community (other than a full-time community manager)? It's not your CEO. Or anyone else in the C-suite. Our State of Community Management research finds that while … [Read more...]
Communities have big goals, but too few have a roadmap to get there
By Ted McEnroe, Director of Research and Training If you're planning a vacation this summer, you have a plan. You have a vehicle. You have destinations in mind. And I bet you know how to get there, or have a map to get you there. Can you say the same for your community? In most cases, the … [Read more...]
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