(originally published on IBM Social Business Insights) Becoming a social business is all the rage. Executives are drinking the Kool-Aid, organizing teams to explore the use of social tools and networks to aid marketing, customer support, product innovation, employee retention and more. And these … [Read more...]
Seven Trends in Community and Social Business for 2013
It is that time of year again when we look ahead to see what might be important in the coming year, what hasn't yet been solved in the past year and what others are seeing ahead that we may not be thinking about. For this article we asked TheCR team, our members and friends of TheCR for … [Read more...]
Working in the Social World: Complex Adaptive Systems
Last week I had the honor and fun of keynoting at Defrag. It was my first Defrag conference and I was not entirely sure what to expect aside from knowing it was a forum for deeper thinking about enterprise technologies. I was pleasantly surprised that both presenters and attendees were talking about … [Read more...]
Lessons and Reminders from Hurricane Sandy
We hope this post finds you well, but understand many are still struggling to put the pieces back together after Hurricane Sandy. Along with everyone else, we watched the devastation wrought by Sandy with feelings of sadness, horror and appreciation. Sadness and horror for our friends that were … [Read more...]
Why Community Management Is Not a Fad Diet
Community management and social business is a discipline, not a discrete set of tasks and boxes to be completed and checked off before you move on to something else. We've written about this before and I was reminded of it yesterday from a tweet from IBM's Vice President of Social Business … [Read more...]
Complexity, Simplicity and Why Community Is Difficult for Organizations
The markets that organizations deal with daily are complex. They always have been but that complexity used to be easy to ignore. Now we can no longer ignore it because it is playing out across the Internet in real-time, many people and organizations react by retrenching and becoming even more rigid … [Read more...]
The Social Executive: A Basis for ReThinking Business
Today everyone has a technology tool or solution. You are either the recipient of a social business strategic imperative or you are driving the so called “change.” No one knows yet how they will measure the success – is it clicks, likes or some secret ROI model? And it is one of the most … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
Community Strategist Training Starts Tuesday
On Tuesday our latest module in the community manager training series will begin. As with all the modules it is: Taught by experienced community professionals who do the work everyday Online and recorded so if you have a conflict you can watch and learn later Includes an online community so you … [Read more...]
The Role of the Community Strategist: #cmgrchat Recap
Yesterday's weekly twitter chat (#cmgrchat) with community manager's focused on the role of the Community Strategist and there was consensus on what the role of a community strategist was vs. a community manager. So while the community manager is often actively … [Read more...]
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