Social media and enterprise 2.0 are largely thought of separately these days, in large part because social media primarily affects communications and relationships with constituent groups outside of the organization and enterprise 2.0 addresses collaboration and innovation behind the firewall. In … [Read more...]
Tacit Knowledge, Communities, & The Power of Pull
This week we were fortunate to have John Hagel join our members to discuss his latest book, The Power of Pull. One of the markers of a good book is that everyone who reads it gets something different out of it and TheCR Network members found a wide variety of topics that sparked their thinking, … [Read more...]
Is Your Social Initiative the Chicken, or the Egg?
Communities are funny, organic, and slightly unpredictable organisms. When they are robust and successful, they are amazingly powerful ways to communicate, collaborate, and produce results that can change the fundamental economic dynamics of a company and a market. Why? Communities incorporate … [Read more...]
The Economic Value of Communities
Every time a customer submits a question or answers a question in a support forum they are creating value for an enterprise. Every time an influencer with no direct economic ties to an organization, mentions a product to someone they are creating value for the enterprise. Every day, for large … [Read more...]
Relationship Inflation and the Role of Communities
Umair Haque wrote a very thought provoking post The Social Media Bubble for the Harvard Business Review where he talked about social media's inflationary effect on relationships and with it the devolution of the value we can expect from them. He argues that while we may have a lot more … [Read more...]
The Secret Sauce of Communities
A lot of people might say that the secret sauce of communities is conversion, lower cost of advocacy, lowered support costs, faster information discovery, etc and they would not be wrong. Communities - done well - can drive a lot of specific business outcomes in a sustainable way while reducing the … [Read more...]
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