By Amy Turner, The Community Roundtable
Community ROI has been a popular topic here at TheCR since Rachel released her “ROI Model We Can All Love” in the State of Community Management 2016. If you need a refresher, it recognizes that a fundamental value of community in almost any use case is tied to the value of the answers in the community – either directly answered questions or answers surfaced in search. Calculate the number of answers, multiply by the value of an answer, and presto – you have an ROI to feed back into your community strategy.
In his latest post, Community ROI: Search and you will find it, our research guru Ted delves deeper into community ROI to share how using the “value of an answer” approach not only reduces the headaches of calculating ROI – but also makes improving your community ROI much more approachable. And it ties it inextricably to search.
It’s out there…
In most communities, members successfully search for answers about once per year. What would happen to your community ROI if it was once per month, instead? Or once a week? The research suggests it would turn a lot of communities with lower ROI into ROI powerhouses. But creating a culture where the community is a go-to place to search for answers, not just ask questions, can accelerate your community success in new ways. Read the full post here for Ted’s further insights, including 6 ideas for getting started.
Things We Are Reading This Week:
Community ROI: Search and you will find it
Just Because You Invite Me, Doesn’t Mean I’ll Come
Throwback Thursday – The Social Executive, or Easy Executive Engagement
Calculating the ROI of Customer Engagement
How to measure your community’s health
Digital hives: Creating a surge around change
Social/Community Manager Jobs:
Community Manager – Thornton Tomasetti – New York, NY
Fuse Community Leader – GE Oil & Gas – Chicago, IL
Content Marketing Manager & Community Builder – Lucky Orange – Overland Park, KS
Social Media Community Manager – PetSmart – Phoenix, AZ
Online Community Manager – The Poynter Institute – Saint Petersburg, FL
Social Media Marketing Manager – Love With Food – Foster City, CA
Community Manager– Gazillion Corp – San Mateo, CA
Community & Social Media Manager – Betterment – New York, NY
Online Community Manager – National Storage Affiliates – Englewood, CO
Associate Director, Community Management – MRY -San Francisco, CA
