By Amy Turner, The Community Roundtable
You walk into a new place – maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time someone comes up, shakes your hand and says, “Come on in, just get started,” and rushes away.
It’s not a good feeling, and if you don’t have a welcome program for new members, it’s how those newbies feel when they log into your community. In his recent post, In online communities, new member programs matter – SOCM2016 Fact #9 ,Ted McEnroe shares how barely half of communities surveyed in our State of Community Management 2016 have anything their managers consider a new member program, and of those, some percentage consist of an automated email and/or a technical guide.
Our best-in-class set of communities were far more likely to offer a program for new members, including personal or automated welcome emails and getting started guides, but also incorporating training, welcome calls and webinars, video tours and other elements. Read the full post here.
Vote for Us!
We’ve entered a PanelPicker proposal – Social Media is Broken, Community Can Help – for the 2017 South by Southwest® Conference. It’s now public voting time through September 2nd, and we’d appreciate your support.
Things We Are Reading This Week:
In online communities, new member programs matter – SOCM2016 Fact #9
Throwback Thursday: The Ins and Outs of a Community Roadmap
Calculating the ROI of Customer Engagement
Invisibilia: Is Your Personality Fixed, Or Can You Change Who You Are?
4 Dimensions of Enterprise Search Success
Pokémon Go’s New Community Manager: The First 90 Days
The biggest secret in social: Brand communities are everywhere
Social Media and Community Jobs:
Community Manager – Thornton Tomasetti – New York, NY
Community Manager – DroneDeploy – San Francisco, CA
Community Partnerships Manager – Humanitarian OpenStreetMap Team – (Home-based)
Social Media Manager – BattleFrog Obstacle Race Series – Miami, FL
Social Media Community Manager – Citizens Bank – Dedham, MA
Community Manager – MicroStrategy – Tysons, VA
Community Manager – Global Outreach – Boston, MA
Director, Social Media – Tory Burch – New York, NY
Community Manager – Chobani – New York, NY
Community Manager – Pavone – Philadelphia, PA
