By Amy Turner, The Community Roundtable
Need some help convincing executives why your organization needs to be more active in social media and community? TheCR Network spoke with Jaime Punishill (Head of Digital Marketing & Channel Management for TIAA) to discuss practical strategies for selling these important social functions to the C-Suite. Although these roundtable calls are exclusive to members of TheCR Network, we summarized highlights and insights in a recent post: “Six Tips for Selling Social Media and Community to the C-Suite”.
Tips include:
- Set the Control Function Areas of the Organization Up for “Wins”
- Ask for Probability and Worst Case Magnitude
- Translate Social Media to the Organization’s Business Objectives
- Frame up the Risk
- Show the C-Suite What your Competitors are Doing with Social Media
- Skinny Down the Ask
Remember, it takes a risk-taker to sell social media and community to the C-Suite. If that is not you, find a risk-taker in your organization who can support you. Read the full post here.
Things We Are Reading This Week:
Six Tips for Selling Social Media and Community to the C-Suite
Throwback Thursday – Community Engagement Drivers
5 Steps to See if Your #SocialMedia is Profitable
People over 40 should have 4-day weekends every week, study finds
Analytics and the elusive customer of one
The Common Sense Guide to Employee Engagement
New Social Media and Community Jobs
Community Manager – Thornton Tomasetti – New York, NY
Community Manager – DroneDeploy – San Francisco, CA
Social Media Marketing Manager – Patchology – Westwood, MA
Global Community Engagement Manager – Apple – Austin, TX
Community Social Media Specialist – InterSystems Corporation – Cambridge, MA
Community Manager, Customer Success – Lucid Software – South Jordan, UT
Social Media Community Manager – The Shark Group – New York, NY
Community Manager, EA SPORTS Mobile – Orlando, FL
Community Engagement Manager – Reading Partners – Oakland, CA
Partner Manager, Community Management – Facebook – Menlo Park, CA
