By Amy Turner, The Community Roundtable
Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain – the basic activity metrics – logins, visits, and such – won’t capture that value. While almost every community tracks basic activity, best-in-class communities are far more likely to measure behaviors and outcomes than the average community.
In his latest research post, Best-in-class communities measure behavior over activity – SOCM Fact #12, Ted McEnroe shares 5 tips for selecting metrics that get at the behaviors you want in your community.
People, groups and organizations typically focus on things that they know are being measured, from the kid who asks, “Will this be on the test?” to the executive who pays closest attention to the numbers that go in the report to his CEO. When you select metrics that get at the behaviors you want in the community, you focus on those behaviors. It’s human nature. Red Ted’s full post here.
Last Chance – Sign Up for our Fall Community Workshops!
Lithium and The Community Roundtable Road Show: October 4-6
Join us in Chicago, Washington DC, or New York for a half-day workshop as we gather top community experts and thought-leaders to learn strategies and techniques to improve and report the ROI of your community. Discuss and network with your peers to bring the findings back to your office! Click here for more information and to register.
TheCR Connect: October 26-27
Join an intimate group of people who live and breathe community for this day and a half of inspiring speakers, actionable planning sessions, engaged networking and expert case studies. Participation is limited to ensure that real conversations happen, that every participant can contribute and that everyone walks away with the connections and inspiration to affect real change in their community.
Don’t wait – registration closes on September 30th and spots are filling up fast. Now is a great time to join TheCR Network and register for Connect!
Things We Are Reading This Week:
Best-in-class communities measure behavior over activity – SOCM Fact #12
Throwback Thursday: Community Case Studies
A day-by-day guide to managing your time at work
This pioneering tech company figured how to make work-from-home work
Higher Logic snags $55M in its first funding round — here’s its plan to spend it.
Community Manager/Social Media Jobs
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Community Engagement Director, KP School of Medicine – Kaiser Group Inc, Pasadena, CA
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