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Friday Roundup – Capturing the Value of Community

September 30, 2016 By Amy Turner

By Amy Turner, The Community Roundtable 

Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain – the basic activity metrics – logins, visits, and such – won’t capture that value. While almost every community tracks basic activity, best-in-class communities are far more likely to measure behaviors and outcomes than the average community.

In his latest research post, Best-in-class communities measure behavior over activity – SOCM Fact #12, Ted McEnroe shares 5 tips for selecting metrics that get at the behaviors you want in your community.

SOCM2016_Fact_#12_Reporting

People, groups and organizations typically focus on things that they know are being measured, from the kid who asks, “Will this be on the test?” to the executive who pays closest attention to the numbers that go in the report to his CEO. When you select metrics that get at the behaviors you want in the community, you focus on those behaviors. It’s human nature. Red Ted’s full post here.

Last Chance – Sign Up for our Fall Community Workshops!

Lithium and The Community Roundtable Road Show: October 4-6
Join us in Chicago, Washington DC, or New York for a half-day workshop as we gather top community experts and thought-leaders to learn strategies and techniques to improve and report the ROI of your community. Discuss and network with your peers to bring the findings back to your office! Click here for more information and to register.

TheCR Connect: October 26-27
Join an intimate group of people who live and breathe community for this day and a half of inspiring speakers, actionable planning sessions, engaged networking and expert case studies. Participation is limited to ensure that real conversations happen, that every participant can contribute and that everyone walks away with the connections and inspiration to affect real change in their community.

Don’t wait – registration closes on September 30th and spots are filling up fast. Now is a great time to join TheCR Network and register for Connect!

Things We Are Reading This Week:

Best-in-class communities measure behavior over activity – SOCM Fact #12

Throwback Thursday: Community Case Studies

A day-by-day guide to managing your time at work

This pioneering tech company figured how to make work-from-home work

Higher Logic snags $55M in its first funding round — here’s its plan to spend it.

Community Manager/Social Media Jobs

Online Community Manager – DocuWare – New Windsor, NY

Senior Internal Communications Associate – athenahealth – Watertown, MA

Enterprise Community Manager
Millennium Software & Staffing Incorporated – Southfield, MI

Knowledge Manager – Continuant – Tacoma, WA

Knowledge Management Specialist – KEYW – Washington, DC

Director of Social Media – Corner Bakery Cafe – Dallas, TX

Social Media and Digital Marketing Manager – Coaching Psychology, Ltd. – Boston, MA

Community Engagement Manager – VTS – New York, NY

Community Engagement Director, KP School of Medicine – Kaiser Group Inc, Pasadena, CA

Senior Director, Technical Learning and Enablement – Pegasystems – Cambridge, Massachusetts

 

About Amy Turner

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