As communities gain strategic attention, the spotlight can shine pretty brightly, especially when executives understand the opportunities and risks of community approaches, making it easier to get support, advocacy and budget approval.
Our research shows that communities with executive support and engagement are more likely to become best-in-class programs - in turn leading to long-term success.
Getting executives engaged in community has been a challenge for community managers since the beginning of community management. For every CEO that "gets it" out there, there are dozens of C-suite members who “don’t have time,” “don’t feel the need” or “don’t see the point.” Use the resources below to engage your executive team and increase support for your community program.
Articles
Podcast Episodes
Executive Support Case Studies
Want more resources to help improve your online community?
Engagement Resource Bundle
The Engagement Resource Bundle in TheCR Library includes assets focused on how to increase meaningful online engagement and examples of successful online engagement strategies. The resource bundle is a living asset, with new content added throughout the year.
Subscribe to the resource bundle for just $150/annually or access all assets in TheCR Library for just $30/month.
TheCR Library
Subscribe to TheCR Library and get unlimited access to our best-in-class research, online community benchmarks, and proven frameworks and models, all refreshed monthly. Resources include hundreds of case studies, tools, templates, and more.
Access all assets in TheCR Library for just $30/month.
TheCR Network
TheCRNetwork is the private, confidential membership organization for people leading the online community and change management efforts at global organizations. Members have unlimited access to live programming, training, discussion groups, community concierge services, and all our learning resources for one annual membership fee.
Membership in TheCR Network starts at $,1.995/year. Discounted memberships are available for non-profit organizations. Email us to learn more.
