Andreea Tomescu is the Senior Community Manager at UiPath. She shares insights into the dynamic UiPath Community, a thriving ecosystem that embodies the transformative power of automation and artificial intelligence. With over three million members worldwide, this community serves as a space for exploration, learning, collaboration, and success.
Goals of the UiPath Community
At UiPath, the importance of fostering an environment that prioritizes continuous learning and innovation is top of mind for the Community Team.
To this end, their online community is built on several key goals:
- Education and Skill Development: Through the UiPath Academy, forums, events, newsletters, blogs, and YouTube channels, ample resources are provided for individuals looking to enhance their skills in automation and AI.
- Community Building and Engagement: The team actively engages members through community events, forums, and Champion programs, ensuring that everyone feels included and valued.
- Product Development and Improvement: Feedback from the community is vital. Forums and Champion programs help gather insights that guide product enhancements and improvements.
- Thought Leadership and Industry Influence: Through events, including the annual State of the Automation Professional report and various Champion programs, UiPath establishes its position as a leader in the automation space.
Celebrating the Outcomes
Over the past seven years, the growth of the UiPath Academy has been astounding, with user numbers skyrocketing from 260,000 to an impressive 1.7 million. The forum has also seen significant engagement, expected to reach 170,000 users in 2024—a tenfold increase!
In 2024 alone, UiPath engaged 376 Community Champions and organized 552 community events across 67 cities, generating over 178,000 RSVPs. The forum recorded 25,000 discussions, and 45 crowdsourced blog articles were published by community members. Additionally, the newsletter boasts nearly 30,000 subscribers, with an average open rate of 23% and a click rate of 16%.
Advice for Building a Community
Creating a successful community program can be likened to nurturing a garden. It requires time, patience, and consistent care. Here are some key strategies to foster a thriving community:
- Cultivate a Welcoming Atmosphere: Ensuring that every member feels valued and included is essential for community growth.
- Encourage Active Participation: Motivating members to share their experiences, ask questions, and engage in discussions is crucial. A vibrant community flourishes when everyone is empowered to contribute.
- Facilitate Knowledge Sharing: Creating opportunities for members to learn from one another and share best practices can be accomplished through workshops, meetups, or virtual gatherings.
- Recognize and Reward Contributions: Showing appreciation for active contributors through public acknowledgment, awards, or exclusive benefits fosters loyalty and encourages ongoing engagement.
- Maintain Consistency: Organizing regular events and ensuring consistent communication keeps members connected and engaged.
As UiPath continues to grow and evolve, its commitment to fostering an inclusive, engaging, and supportive community remains unwavering. By focusing on collective goals of education, engagement, and collaboration, the community empowers its members to thrive in the world of automation and AI.
Explore more community management insights and get new ideas from the State of Community Management report.
