Community managers tend to reside at the intersection where creatives and strategics meet, and as a result, they can sometimes take on too much on their own. When that happens, burnout isn't far behind, but it doesn't need to be. Why? Most community managers have a huge untapped resource at their … [Read more...]
Kelly Munro on Content and Programs
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #87 of Community Conversations features Kelly Munro, Community Team Lead, Xero. On this special State of Community … [Read more...]
Building a Content Strategy in 5 Steps
Content marketing sounds like a straightforward term, but a surprising number of marketers and community managers don’t get it. But no worries, because we love content marketing and are here to help in building a content strategy. What is content marketing? Glad you asked! Content marketing … [Read more...]
Building Effective Content Programs for Your Online Community
Content and programs are the lifeblood of a successful online community program. They are often seen as one collective entity, but they serve two different roles for communities. Content gives people a reason to visit (and return to) an online community, while programs create opportunities for … [Read more...]
October in TheCR Network: Community Leadership & Careers
After a fantastic TheCR Connect conference, we're looking forward to continuing all of the different conversations that we started as discussions in TheCR Network for the next several months. We joined and heard conversations around a variety of topics including tools & platforms, Centers of … [Read more...]
In online communities, new member programs matter – SOCM2016 Fact #9
By Ted McEnroe, Director of Research and Training You walk into a new place - maybe you have a new job, are a new member of a class, or a new volunteer somewhere. Everyone is gathered in groups, or rushing around and doing their thing. You stand there. Maybe after an uncomfortable amount of time … [Read more...]
Best Practices from TheCR Network: Hosting an Ask Me Anything (AMA)
By Shannon Abram, Relationship Manager at The Community Roundtable. Recently we've caught the AMA (Ask Me Anything) bug. Maybe you've seen our AMA webinars with community managers? Our members are realizing the value of the AMA format for real-time community engagement, and have been sharing best … [Read more...]
Does your online community feel like Twitter pre-2009? (It should.)
By Ted McEnroe, The Community Roundtable Earlier this month, we got an automated tweet reminding us that The Community Roundtable joined Twitter six years ago. It was a good reminder of how much has changed in social media in that time. Six years ago, Twitter was a much more intimate place. In … [Read more...]
