By Ted McEnroe, The Community Roundtable Executive engagement is always a popular topic in community - and sometimes divisive. "You must get the CEO involved," says one camp. "Don't waste your time with hesitant executives," suggests another. Of course, the research demonstrates it's not as … [Read more...]
Getting executives engaged in community? Do it, but don’t forget everyone else!
By Ted McEnroe, The Community Roundtable We talk a lot about executive engagement and sponsorship throughout The Community Manager Handbook: 20 Lessons from Community Superheroes - and with good reason. Our research shows that Best-in-Class communities have sharply higher rates of executive … [Read more...]
SOCM Community Fact #03 – Executive Engagement Matters
By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. We've heard a lot of talk in the last few weeks about the link between executive support and community success It seems like executive adoption is on the mind of many community practitioners, and with good reason. In … [Read more...]
